Mind the Product

FEBRUARY 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to understand what your prospective customers are doing on your website, why are they buying your goods or services and – more importantly -why they are not buying.

Customer Experience 95

Customer Experience Data Visualization Branding UX 95

The Product Guy

FEBRUARY 2, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Dan Mason, lead a conversation around “Your Next Career Steps”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Analytic Tools Research Software CTO Coach Fractional CTO 92

Nir Eyal

FEBRUARY 2, 2017

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, he chats with Max Ogles about how cognitive biases affect […]. The post How Cognitive Biases Can Help (and Hurt) Your Business appeared first on Nir and Far.

Books 83

Books Product Management Product Manager Management 83

TSIA

FEBRUARY 2, 2017

Often times when we broach the concept of expand selling to TSIA member companies, the question is asked, “Why can't sales just do this for themselves? After all, upselling and cross-selling are, in fact, selling, and selling is what salespeople do.” Unfortunately, it's not that simple. Regardless of how hesitant they might be to join the revenue-generation party, expand selling initiatives have to be driven by the service delivery teams.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research