Fri.Apr 23, 2021

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Change the Game in 5 Minutes: How Mavenlink improved their renewal rate predictability with 86% accuracy!

Gainsight

Welcome to Change the Game in 5 Minutes Series. Our CEO, Nick Mehta, recently spent time with Sabina Pons , Global Vice President of Customer Success and Support at Mavenlink. She and her team created the ultimate customer journey. With clear insight into post-sale and implementation revenue and growth, they have a long-term vision of renewal predictability.

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Data scaling for startups by Crystal Widjaja

Mind the Product

In this #mtpcon Digital APAC keynote, Crystal Widjaja, Executive-In-Residence at Reforge, discusses the impact product people can have when utilising a sensible data strategy. This, she tells us, helps to drive product improvement, create great customer experiences, and achieve defensibility. Watch the talk in full or read on for the overview. Mind the Product members can [.

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Leadership Tip #5: Learn How to Ask for Help

Johanna Rothman

Are you wary of asking for help? You might feel weak. Or, you might worry your colleagues see you as weak or incompetent. You might not feel safe if you want to ask for help. However, very few of us know everything we need. Or can do everything we want to accomplish without asking for help. Help is a form of support. And one size support does not fit all.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Welcoming a BoS Conf Online Supporter: Software Promotions

Business of Software Conference

Most BoS supporters tend to be relatively large companies. Where by “relatively large” we mean more than two people. Not so for Software Promotions. One of the things that sets them apart, and proudly so, is that they’re only two people — and they have no plans on ever changing that. They believe this what has kept many of their clients with them for years.

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9 Ways to Reduce Your SaaS Churn Rate

Userpilot

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation , not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product. You’re not going to recoup all that investment with just one round of monthly payments per customer.

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What it Means to “Get Product”

Innovatemap

At Innovatemap, we are product people. We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. Innovatemap is a digital product agency which means we come to the table with a number of skills offered individually by other people and businesses, like freelancers, consultants, marketing agencies and development firms.