Mon.Apr 16, 2018

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How Squarespace Addressed its Hidden Customer Segments

Mind the Product

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with creative ideas succeed. He graciously joined us at ProductTank NYC to talk about some interesting work his team had done to address the needs of a customer segment which they had not fully supported until recently – Pro users.

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TEI 172: Apple’s product development process and secrets to success – with John Carter

Product Innovation Educators

Sleek and simple: How Apple’s product process mirrors the products it creates. One of the things I enjoy doing is teaching product and innovation management university courses. My students often are in a leadership role in their organization and I’m helping them with product innovation. When we discuss examples of innovative organizations, Apple is a popular choice.

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Product manager or product maker?

Lead on Purpose

Titles have a way of morphing over time. In some cases, they improve and become more popular. At times, because of the acts of certain, often high-profile, individuals, titles can lose value.

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Assembling an Executive Leadership Team is Daunting — Let Thumbtack’s CEO Help

First Round Review

Recruiting and hiring executives is difficult for any leader, but especially first-time or early-stage founders who may not have enough knowledge to test candidates for skill in their area of expertise. Thumbtack CEO Marco Zappacosta has been there — and has a roadmap that'll help.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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A Product Management Framework for Machine Learning?—?Part 3 of 3

The Product Coalition

A Product Management Framework for Machine Learning?—?Part 3 of 3 This is part three of a series of 3 posts?—?if you haven’t yet, here’s the link to read part 1 , and here for part 2. For the final installment of this series, we discuss monitoring, and how Product Managers can add value to Machine Learning projects. Monitor for Errors, Technical Glitches, and Model Accuracy If you’ve ever built a successful and sustainable product, you’ve taken monitoring seriously.

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Equity in Learning

dscout People Nerds

UChicago’s Nicole Beechum on how a focus on equity in education research is reinvigorating how teachers teach and learners learn.

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What are some tips for preparing for a product manager interview?

Product Club

There’s really 3 areas to prep for any Product Manager interview. First , update your resume. You may even want to target the resume for the role you’re going after. For example, in an application to a smaller company PM you may want to highlight your ability to “do it all”, or for larger companies your ability to think strategically. At a minimum, make sure your resume is up to date and give it a read through to make any last tweaks.

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So you want to build a brand? Here’s what you need to understand.

Intercom, Inc.

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. This leads to a tunnel vision focus on optimizing funnels and growth hacking button colors, and ignores investing time in equally important tasks, like creating emotional connections with your customers

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Basics of Building a Beta Program

Product Club

When to use a Beta Program : A beta can be a great tool for deep & robust customer insight in a variety of situations. But it’s not always necessary. To run an effective beta you need a lot of oversight. You’ll also need good understanding of what types of feedback you’ll bring in and how to action it. Based on the need, there are a few approaches and tools to get the most out of the program.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.