Mind the Product

NOVEMBER 7, 2018

How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.

Product Research 107

Product Research User Testing Testing Data Visualization 107

ProductCraft

NOVEMBER 7, 2018

This week, we revisit a conversation with Kirsten Butzow, an industry leader in product management and marketing. Back when we spoke, Kirsten was an instructor and keynote speaker with Pragmatic Marketing and has since moved on to a new role as director of brand and marketing strategy at Salt River Project. Kirsten’s resume is a. The post Full Transcript: Kirsten Butzow on the Product Love Podcast appeared first on ProductCraft by Pendo.

Branding 71

Branding Strategy Marketing Product Management 71

Amplitude

NOVEMBER 7, 2018

One of the responsibilities of a Solutions Architect is to ensure that Amplitude customers walk away from the onboarding process with a comprehensive data taxonomy for their products. When I ask customers to explain their process of instrumenting this taxonomy, more often than not, the response I receive is, “We don’t really have a process. What’s your suggestion?”.

Data Visualization 63

Data Visualization Analytic Tools Onboarding KPIs Software Review 63

Imaginary Cloud - Design

NOVEMBER 7, 2018

Onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product or trying the latest trending app, we always expect to have a clear understanding of how everything works before taking full advantage of it. Videogames are no exception when it comes to onboarding processes. It is, essentially, a design challenge that consists of getting the player to understand the game’s mechanics before presenting the whole lot of possibilities t

Customer Experience 51

Customer Experience Weak Development Team User Testing Presentation 51

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

UserTesting

NOVEMBER 7, 2018

Here at UserTesting, we love to share how our customers are using our platform, but we don’t often share how we use it ourselves! To help showcase the many creative ways UserTesting can be used across organizations, we’re excited to … The post [Live webinar series] How we leverage UserTesting appeared first on UserTesting Blog.

Webinar 24

Webinar Research Software Blog User Testing 24

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161