Wed.Nov 07, 2018

How can product managers inspire creativity

Craft.io

Creativity is an elusive beast. Since ancient times, the Muse has been described as a separate creature, who has her own will and decides to bestow inspiration only when she pleases.

Are you Segmenting Your A/B Test Results?

Mind the Product

How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term.

Full Transcript: Kirsten Butzow on the Product Love Podcast

ProductCraft

This week, we revisit a conversation with Kirsten Butzow, an industry leader in product management and marketing.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account.