Wed.Nov 07, 2018

How can product managers inspire creativity

Craft.io

Creativity is an elusive beast. Since ancient times, the Muse has been described as a separate creature, who has her own will and decides to bestow inspiration only when she pleases.

Are you Segmenting Your A/B Test Results?

Mind the Product

How often do we hear people say: “Version A won, so our users like this one more!”. But their assumption is misleading. It illustrates perfectly why quantitative and qualitative testing (and research) need to go hand-in-hand for a complete picture. Although A/B testing tells you what users are doing, it doesn’t tell you why they are doing it. More importantly, the A/B test result ignores what happens in a portion of your traffic, in segments.

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term.

Full Transcript: Kirsten Butzow on the Product Love Podcast

ProductCraft

This week, we revisit a conversation with Kirsten Butzow, an industry leader in product management and marketing.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account.