Tue.May 22, 2018

Use exploratory research to keep innovative teams going

Inside Intercom

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities. Exploratory research is often the starting point of our product development process here at Intercom.

Not Your Parents' Workplace: Change Your Mindset, Change Your Business

The Product Coalition

Not Your Parents’ Workplace: Change Your Mindset, Change Your Business Photo by Andrew Neel on Unsplash The gig economy isn’t coming?—?it’s

Announcing Intercom on Marketing – the print and audio edition

Inside Intercom

Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.

Metrics and the inefficiencies of language

The Product Coalition

Being a Product Manager makes me question some fundamental constructs of language that we take for granted. A few cases in point: Guests should feel safe in a hotel?—?Define Define ‘safe’ Can we trust this customer??—?Define Define ‘trust’ Is the website easy to use??—?Define

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.