Intercom, Inc.

MAY 22, 2018

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities.

User Testing 223

User Testing Product Research Research Software Customer Feedback 223

First Round Review

MAY 22, 2018

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

Startups 93

Startups Branding 93

Intercom, Inc.

MAY 22, 2018

Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.

Marketing 188

Marketing Books Feedback Software Startups 188

The Product Coalition

MAY 22, 2018

Not Your Parents’ Workplace: Change Your Mindset, Change Your Business Photo by Andrew Neel on Unsplash The gig economy isn’t coming?—?it’s here, and to prove it you need look no further than the fact that 35 percent of the US workforce is now freelance, and experts expect that number to zoom past 40 percent within two years. At the same time, the demographics of independent contracting are blurring: you can find freelance workers in both blue- and white-collar professions, and at all stages of

Reporting Tools 60

Reporting Tools Finance Travel Consulting 60

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Revulytics

MAY 22, 2018

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut , you can make sure the offer is targeted to the right audiences, and maximize up-sell and cross-sell success. Let’s take a look at how to set up a drip campaign in ReachOut that will: Prompt users of our Lite edition to upgrade to a more feature-rich edition.

Messaging 59

Messaging Analytic Tools Presentation Strategy 59

Amplitude

MAY 22, 2018

Per usual, it was a busy month for us at Amplitude. Here’s what’s new in the product in May 2018: Add descriptions to your events in bulk, for improved coworker comprehension. Rather than entering each description manually, you can now upload a spreadsheet from the Taxonomy tab. Also, event descriptions now support hyperlinks to your internal docs. Event exclusions in funnels enable more dynamic conversion analysis.

Customer Experience 40

Customer Experience Events Data Visualization Systems Review 40

The Product Coalition

MAY 22, 2018

Being a Product Manager makes me question some fundamental constructs of language that we take for granted. A few cases in point: Guests should feel safe in a hotel?—?Define ‘safe’ Can we trust this customer??—?Define ‘trust’ Is the website easy to use??—?Define ‘easy’ Is this good??—?Define ‘good’ The goopy, wobbly, abstract mass of ‘language’ Languages often fail to communicate quantity.

Customer Experience 60

Customer Experience User Testing User Friction Construction 60

Balsamiq

MAY 22, 2018

Five months ago we sent our inner circle a newsletter about wireframing for copywriters. It was an interview with Joanna Wiebe from Copy Hackers , and it was sooo good that we decided to have it on our blog, too. After reading almost everything that comes from Joanna's keyboard and taking her in-depth copywriting course, I honestly think she's the best when it comes to crafting and sending a marketing message.

Messaging 53

Messaging Feedback Software Research Software Blog 53

Balsamiq

MAY 22, 2018

Five months ago we sent our inner circle a newsletter about wireframing for copywriters. It was an interview with Joanna Wiebe from Copy Hackers , and it was sooo good that we decided to have it on our blog, too. After reading almost everything that comes from Joanna's keyboard and taking her in-depth copywriting course, I honestly think she's the best when it comes to crafting and sending a marketing message.

Messaging 40

Messaging Feedback Software Research Software Reference 40

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing