Wed.Apr 26, 2017

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Writing For Product Managers: Readability Is More Persuasive

The Secret PM Handbook

In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Hemingway.). Starting from terrible. I’ll start with a paragraph from a blog post I wrote in 2013.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions.

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Experiences in Product: Shendi Wang Explains her Career Path

Mind the Product

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a startup environment with their own tech platform.

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How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Navigating the World of Digital Transformation [Infographic]

TSIA

With the new generation of business models focusing more on recurring revenue, particularly subscription-based cloud offers, many technology suppliers are finding themselves needing to change certain aspects of their businesses and how they function.

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How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman

UserTesting

In a recent webinar, Lisa Seaman, User Experience Manager at Autodesk, shared how she tests and optimizes Autodesk’s websites with UserTesting. She discussed how her team uses UserTesting and why it has become such a crucial tool for their agile … The post How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman appeared first on UserTesting Blog.