Thu.Jan 23, 2020

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How Customer Emotion Impacts Customer Sentiment

Alchemer Mobile

Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very different.

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How Does Influencer Marketing Shape Consumer Product Decisions?

Mind the Product

Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. What do the Fyre Festival , Facebook Dating , and Kombucha all have in common? These recent hot topics of conversation wouldn’t have meant anything to you without an organic word-of-mouth campaign.

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Five senior research leaders on how to ask the ‘right’ questions in the ‘right’ way

Userzoom

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. But what does that actually does this mean and why is it important? The ‘right’ questions are ones that do not influence or lead or coax a test participant. Instead they reveal truthful opinions and behaviours without your own bias.

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Out of the Fog by Holly Donohue

Mind the Product

In this MTP Engage Manchester talk, Holly Donohue, Product Director at Aquila Heywood takes us through their product team’s journey from a waterfall business to one focused on agile. The key points of her talk include: Problems as a waterfall business. Making the adjustment to agile. Achievements since the transition. Watch the video to see Holly’s talk in full.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Is Working with a Participant Recruitment Agency the Best Way to Conduct User Research?

UserInterviews

Budget. Time constraints. Participant quality. Are agencies the best way to go? We explore when they work best and an alternative for when they fall short.

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The Email Game: The Key To Happy Customers | Rahul Vohra, Superhuman | BoS USA 2019

Business of Software Conference

The Email Game: The Key to Happy Customers // Rahul Vohra, Superhuman. How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms. Being able to do things faster, without distraction, and with a goal of inbox zero makes you change your perspective on emails.

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A Product Ops Meeting Template

ProductCraft

Product ops is all about driving alignment, communication, and processes around the product. But how does the product ops team keep itself aligned and organized? One way is through dedicated product ops meetings. We know, we know — no one wants more meetings on their calendar. But with the template below, your team can ensure. Read more » The post A Product Ops Meeting Template appeared first on ProductCraft by Pendo.

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Your guide to 2020 product planning: setting goals, prioritizing your roadmap, and gearing up for growth

Mixpanel

You’ve done all the end-of-year analyses; celebrated your successes and learned from your failures; and eaten the last of the cookie crumbs from holiday happy hour—2019 is officially in the rearview mirror. Equipped with the clarity and wisdom that only a new year can bring, you’re ready to embark on your 2020 product planning journey. Below, we’re sharing the TL;DR from some of our most popular articles on product planning to date—from setting goals, to roadmapping, to identifying growth KPIs—t

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Why the remote work trend really matters, in 19 tweets

Miro

Why the remote work trend really matters, in 19 tweetsThere’s a lot of pressure on the term “remote work.” It has been — and will continue to be — a trending buzzword. But, remote work as a concept seems to be thrown around loosely, and often fails to adequately convey all of its radical implications. […]. The post Why the remote work trend really matters, in 19 tweets appeared first on MiroBlog | A blog by Miro.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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50 Questions I Ask PMs About Data and Their Teams

Amplitude

In my coaching work, I end up talking to lots of product development teams about data, KPIs, running experiments, and “measuring the team”. People are often looking for the silver bullet: “I’m also wondering if you’ve seen any good solutions to the product KPI problem in general.”. My response is a typical, befuddled “it depends”. Why does it depend?

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Create & Manage the Project’s Bounds, Part 3 (Constraints and Floats for Infrequent Delivery)

Johanna Rothman

I wrote about how to pick a driver in Part 1. In Part 2 , I wrote about how you might finesse some of the constraints and floats if you can release frequently. What if you're like this organization, Acme? Acme has been working towards agility for the last couple of years. However, they still have these problems: Their stories are too large to ship something every day or even every other day.

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5 Predictions for the Next Decade of Data Governance

Amplitude

In the last decade, data governance has undergone a transformation. We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. Whether you’re a marketer, developer, or executive, you no longer need to submit a request with a data scientist or centralized analytics team to understand how a product feature performed.

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Develop A Successful Healthcare Mobile App: The Ultimate Guide

Arkenea

Mobile apps are spearheading the adoption of technology in the field of healthcare. Healthcare mobile applications are actively contributing to improved patient outcomes while improving on the accessibility and convenience to streamline delivery of medical services. According to a recent survey, 56 percent of US physicians said that they have discussed an app or a […].

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The UX Sense of Service

dscout People Nerds

Civic Tech expert Cyd Harrell on researcher responsibility when it comes to privacy, data, and noise.

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Easy To Use Project Plan Templates for Busy Product Managers

airfocus

Whether you’re prioritizing items, or getting a new innovation market-ready, a project plan template will help you deliver on time, on budget, and on scope.

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11 Usability Testing Metrics that Will Enrich Your Reporting

dscout People Nerds

Use these 11 metrics the next time you need to support your qualitative insights with quantitative data.

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Using Non-Product Dialogues to Answer Product Questions

Product Management University

“What’s in the next version?” “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Intercom, Inc.

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities. The faster you grow, the more likely you are to achieve long-term success (and actually survive long enough to scale).