Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

First Round Review

JULY 2, 2018

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

Engineering 111

Engineering Startups 111

Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

The Product Guy

JULY 2, 2018

Being in product management can have its ups and downs. But when you really dig in there can be found the BEST. See what product expert, Jordan Bergtraum, has to say on this topic.

Product Management 96

Product Management Product Manager Management Management 96

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Andrew Chen

JULY 2, 2018

When a +10% isn’t really a +10%. OK, this is an infuriating startup experience: You ship an experiment that’s +10% in your conversion funnel. Then your revenue/installs/whatever goes up by +10% right? Wrong :(. Turns out usually it goes up a little bit, or maybe not at all. Why is that? Let’s call this the “ Conservation of Intent.” The difference between high- and low-intent users.

User Testing 100

User Testing Product Research Testing Customer Experience 100

Product Innovation Educators

JULY 2, 2018

Don’t let your calendar get in the way of doing what’s important as a product manager. Experienced product managers benefit from what they learned from previous successes and failures. That experience is valuable. However, they can also pick up some bad habits along the way. Some bad habits may be from a lack of knowing better but others come from routine and a “this is how we do it”-sort of mentality that too often develops over time in many organizations.

Weak Development Team 65

Weak Development Team Certifications Product Management Product Manager 65

CardBoard

JULY 2, 2018

You asked, we listened. The new, widely requested “Free Text” tool takes versatility in story mapping to a whole new level. It has universal functionality and is a handy tool for your building process. Let’s take a look at just a few of the ways free text can make your story maps your own. Customization. To create free text, drag the “Free Text” icon onto any area of your board.

Management 56

Management Management 56