What Is Your Product’s North Star?
The Product Coalition
AUGUST 12, 2020
In real life, the North Star is the star Polaris, the brightest in the constellation Ursa Minor. (Yes this does relate to Product Management, bear with me!) Because it is almost motionless in our night sky, navigators can use it to find their way without a map or compass. Essentially, ‘north star’ is shorthand for what guides you when you’re lost. Product Management involves so many different things, it can be easy to get sidetracked and forget just what it is you’re trying to do!
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