Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!
Product Management University
SEPTEMBER 20, 2017
Most B2B organizations get started the same way. They identify a niche problem and develop a solution. Then they do it again, and again. This formula might work for years. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off.
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