Wed.Apr 14, 2021

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Sales Demos: Selling Outcomes vs. Features

Product Management University

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.

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B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

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#mtpcon Digital APAC Day 1 highlights

Mind the Product

Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions. Here’s what we learned throughout the day… Kicking things off from Mind the product HQ in the UK meant that by 4.30 am our time we’d already caught [.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Outcome-Focused Personas?—?Create Meaningful Personas in Product Management

The Product Coalition

Personas have always had a significant but conflicted place in the UX (user experience) design process… Continue reading on Product Coalition ».

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BoS Conf Online.Spring 21 Breakout Sessions

Business of Software Conference

Breakout Sessions are your chance to share ideas and challenges about things that matter to you in a smaller group – with experts in their field and, of course, speakers. They’re often described as the most valuable part of the event. Not only do you get to dig into something important, you spend time with a group of smart people with the same interests as you.

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SOS: Mistakes That Every Product Manager Should Avoid!

NextBigWhat

So last week, India witnessed four new unicorns — and there is always a new product getting out in the market! There is so much competition and options to choose from. The industry is loaded with ‘kinda similar’ products with their ‘own’ USPs and offerings. Then what makes them unique? What keeps them in demand? In the pre & post-pandemic world, product management has been constant (and yes, it’s going to remain the same way).

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Invincible Company of the Month: Valve Software

Strategyzer

Valve Software - one of the top video game makers in the world - is a fascinating example of culture and business modeling that highlights the difference between R&D innovation and business model innovation.

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Product Love Podcast: Evan English, VP of Product Design & Research at American Express

ProductCraft

This week on Product Love, I sat down with Evan English, the VP of Product Design at American Express to talk about building tightly embedded teams. Evan currently leads a multidisciplinary design team, made up of product designers, researchers, UX writers, and design ops. The team is highly embedded in the product organization. Easing the. Read more » The post Product Love Podcast: Evan English, VP of Product Design & Research at American Express appeared first on ProductCraft by Pend

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Business Model of the Month: Valve Software

Strategyzer

Valve Software - one of the top video game makers in the world - is a fascinating example of culture and business modeling that highlights the difference between R&D innovation and business model innovation.

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How to get into a Cybersecurity role?

Antwak Blog

Are you fit for a cybersecurity role? Do you want to make a career in cybersecurity ? Does your personality fit this highly in-demand profession?? These are incredible inquiries to pose to yourself when starting a profession in cybersecurity. This profession will require continuous learning and investing time in required certifications. Here are a few questions of people seeking to get into Cybersecurity.

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Unlocking the Formula for Lowering Cost of Customer Acquisition and Improving Your Customer Experience

Emerge Insights

As a product leader, managing customer acquisition cost is likely at the top of your list of high priority items to address. After all, your product and business won’t be successful or even viable if you don’t. It can be challenging to dig into the complexity of the customer journey and what they must go […]. The post Unlocking the Formula for Lowering Cost of Customer Acquisition and Improving Your Customer Experience appeared first on EMERGE | Digital Product Agency.

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ONE THING on Roadmap Discovery

Product Culture

A new release is a golden opportunity to learn. Sometimes called a discovery period, it's when you get new data showing success or failure for customers and for the organization. Has the new capability changed customer behavior measurably? Are they more engaged? More likely to buy, upgrade, or renew? Many teams rush off to the next feature without waiting to measure the effect of their investment of time and effort.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How to get into a Cybersecurity role?

Antwak Blog

Do you want to make a career in cybersecurity? Are you fit for a cybersecurity role? Does your personality fit this highly in-demand profession?? These are incredible inquiries to pose to yourself when starting a profession in cybersecurity. This profession will require continuous learning and investing time in required certifications. Here are a few questions of people seeking to get into Cybersecurity.

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Seven Skill Sets Needed for Effective A/B Testing

AB Tasty

Noel Liotta Business Development Manager at ROI Revolution When you assemble a winning sports team, you pick athletes with different talents to round out each position on the field – offense, defense, goalkeepers, etc. Each person has a role to play, and if they play it well and do it together, you wind up […]. This article was originally posted on AB Tasty as Seven Skill Sets Needed for Effective A/B Testing.

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Business Model of the Month: Valves Software

Strategyzer

Valve Software - one of the top video game makers in the world - is a fascinating example of culture and business modeling that highlights the difference between R&D innovation and business model innovation.

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Going from Venture-Backed Rocket Ship to Independent Business with Sahil Lavingia of Gumroad

Business of Software Conference

Sahil Lavingia will be speaking at BoS Conf Spring.Online 26-27 April on the topic: “The Pros and Cons of Setting Your Own Goals as an Entrepreneur.” Venture-backed or independent? That’s a question many founders and entrepreneurs have to answer when they start a software company. (And a highly charged topic for many.). Sahil is one of the few entrepreneurs who’s gone down both paths, with the same company.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Ways to Optimize UX in Mobile eCommerce

TryMyUI

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.

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Why Shared Services “Teams” Don’t Work with Agility

Johanna Rothman

One of my clients wants to use shared services “teams” as they start their agile transformation. Their developers work on a product for months and years at a time. However, the testers and UI people are part of pools of people. The organization calls these testers and UI people, “shared services.” Shared service-thinking denies the reality of effective product development: A cross-functional team learns together as they develop the product.