Mind the Product

APRIL 29, 2019

A persona starts off with a classic formula – name, age, demographic, location – and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked at news organizations that have had over 20 million users a month (and some with more than 20 million users a day!).

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User Testing Customer Feedback Product Research Customer Experience 149

AB Tasty

APRIL 29, 2019

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments. This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation.

Article 69

Article 69

PMLesson's Ace the PM Interview

APRIL 29, 2019

SC Moatti is the managing partner at Mighty Capital, a venture capital firm, and founder of Products That Count, one of the world’s largest product manager networks. In this Path to PM post, SC and I discuss strategies for common PM interview questions, including how you would 10x growth at a company. How did you first break into product management?

Government 40

Government Customer Experience Data Visualization Books 40

Lead on Purpose

APRIL 29, 2019

Leadership can be difficult to understand, to measure and to carry out, and too often the term ‘leader’ is used for someone who manages a group but doesn’t necessarily lead.

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Leadership Management Management 178

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

The Accidental Product Manager

APRIL 29, 2019

What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do. Over at Gillette , since they make razors, they spend a lot of time thinking about how men shave and they have reached a startling conclusion : their products cost too much!

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Advertising Technology Definition Customer Experience 121

First Round Review

APRIL 29, 2019

After telling us to 'Give Away your Legos,' Molly Graham is back to dig deeper into tactics for handling the emotional rollercoaster of scaling startups. Here, she shares the strategies she used at the Chan Zuckerberg Initiative, Quip and Facebook to keep her head on straight and defang three common challenging situations.

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Startups Strategy 111

Product Innovation Educators

APRIL 29, 2019

An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. In the past, we may have categorized a product as being digital, physical, or service. Now it is more common to see all three categories associated with a product.

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Product Management Product Manager Customer Experience Data Visualization 79

The Product Coalition

APRIL 29, 2019

Agile is dead: SCRUM implementation survival guide | BraveGeeks by Yuri Mediakov, PM at BraveGeeks Team Photo by Frode Myklebust on Unsplash Dave Thomas, one of the creators of the Agile Manifesto, has declared Agile as dead, stating that the values of being agile have been totally lost behind the implementation. In recent years, a barrage of criticism has come down upon Agile, as well as on Scrum, one of its most popular implementations.

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Agile Weak Development Team User Testing Customer Feedback 60

UX Studio

APRIL 29, 2019

Our client, Campanda is a holiday website specialising in renting RVs to vacationers. They offer a way to connect RV enthusiasts with private owners and commercial suppliers who want to rent out their vehicles. This case study reports on how we helped optimise their search engine. Explorers and courageous travellers increasingly go on adventures with RVs.

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UX Engineering User Testing Reporting Tools 63

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

ProductCraft

APRIL 29, 2019

“What?! We couldn’t believe what we were hearing. This officer wanted our team of mentor-Marines to patrol the route with the record for the greatest number of improvised explosive devices (IEDs) ever found in our area of operations. On foot. At night. With Afghan military partners we had just met — partners who seemed an. Read more » The post Leadership Is Not an Option — It’s a Necessity appeared first on ProductCraft by Pendo.

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Leadership 59

Izenda

APRIL 29, 2019

In some organizations, the role of a product manager can be a murky one. Product managers don’t have full authority over all of the aspects that make products a success, such as user and data research, marketing, sales, or support. Instead, product managers have core competencies, emotional intelligence, and a firm understanding of company culture in order to succeed with product development.

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User Testing CTO Coach Product Management Product Manager 53

UXCam Bluespace

APRIL 29, 2019

We did the research and are going to showcase the top app development agencies in Berlin.

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Research Software Development UX 70

Dear Strategy

APRIL 29, 2019

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In Part 5 of this series, we explore the following question: . . Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”.

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Marketing Strategy Feedback Software User Testing 45

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

PMLesson's Ace the PM Interview

APRIL 29, 2019

SC Moatti is the managing partner at Mighty Capital, a venture capital firm, and founder of Products That Count, one of the world’s largest product manager networks. In this Path to PM post, SC and I discuss strategies for common PM interview questions, including how you would 10x growth at a company. How did you first break into product management?

Government 40

Government Customer Experience Data Visualization Books 40

Dear Strategy

APRIL 29, 2019

This week, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs of

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Marketing Strategy Blog 40

UserTesting

APRIL 29, 2019

Many product managers have learned their job on the spot, but what if you’re just starting out or want to take your career to the next level? While there’s much to learn on the job, taking a deeper dive into … The post Top product management certification programs appeared first on UserTesting Blog.

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Certifications Product Management Product Manager Management 33

CONTACT Software

APRIL 29, 2019

In the meantime, I can look back on several years of consulting for Product Life Cycle Management. A topic whose popularity has fluctuated considerably over the years and is currently on the rise again in the wake of digital transformation. Despite the increasing attention for PLM again, I notice that the term continues to have a large , cumbersome , tedious , and uneconomical taste.

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Systems Review Data Visualization Customer Experience Document 8

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

Artificial Inteligence

Intercom, Inc.

APRIL 29, 2019

On this podcast, I’m going to be getting behind the mic regularly with Paul Adams , our SVP of Product, to share our latest thoughts on how to build a great product. Over the time we have worked together, Paul and I have had countless conversations about things like how to run a product org at scale , how to balance customer feedback on your product roadmap , how to spread a product-first mentality throughout a company, how to maintain design excellence in a fast growing R&D team, and

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Branding User Testing Product Research Customer Experience 28

Gainsight

APRIL 29, 2019

We sat down with Melissa Perri, author of “ Escaping the Build Trap: How Effective Product Management Creates Real Value ,” to learn how we can be more mindful of the product experiences we’re building. Melissa Perri is on a mission to “help make product managers and their organizations awesome.” Product leader, author, consultant, speaker, and teacher, Melissa is a powerhouse of product management know-how.

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User Testing Customer Experience Feedback Software Customer Feedback 14