Sat.May 09, 2020

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What is Product Data Management?

The Product Coalition

Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. A Data Product Manager is like a Product Manager, but who focuses more heavily on Product Data Management.

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Product Management in the Time of COVID?—?Part I

The Product Coalition

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. What are we going to do next? one of our developers asked. I sat staring blankly at the screen waiting for someone else on the video call to speak up.

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The Secret Sauce To Designing Smart Nudges

The Product Coalition

So the other day I was watching my TV shows on Hotstar (an online streaming platform) while having my meal, and there was this one nudge that caught my eye. And this nudge wasn’t a regular animation or didn’t annoy me every day with a pop-up. But after watching the same show regularly for 5 days or so, the “Add to Watchlist” option was popping out asking me to add the show to my playlist in order to ease the way to access my regularly watched shows!

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What Makes TikTok tick?

The Product Coalition

What Makes TikTok Tick? Source: Metro.co.uk According to a report by Sensor Tower , TikTok was the 2nd most downloaded app of 2019. Over the last few days, I’ve been exploring TikTok and below are my key takeaways on what’s driving the app’s growth. Focus on content rather than network? —?Unlike other social networks, the content you see on TikTok is largely algorithmic driven and is much less dependent on who you follow.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

A lot of information and knowledge comes your way when you’re a new Product Manager. It can be a little overwhelming! But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) it’s almost certainly doomed to fail.