Wheels Falling Off Your Product? The Growth Stage of the Product Lifecycle (Part 3)
BrainMates
JUNE 22, 2025
Wheels Falling Off Your Product? The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market. To sustain growth, products must outpace the competition by understanding customer segments deeply, moving swiftly in response to needs, and strategically innovating.
Let's personalize your content