Ways to Cut the Fluff in Your Writing

Give your reader’s brain a break. Share clear and concise content.

Cynthia Marinakos
UX Planet
Published in
6 min readFeb 5, 2024

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Illustration by Cynthia Marinakos.

A colleague once shared with me his experience of briefs for government officials. Brief writers would write something like 5 pages.

Then the government official’s adviser would share a cutdown version while they were in the car on the way to an event.

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Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.