A step-by-step guide for conducting better product discovery
ProductBoard
OCTOBER 28, 2019
Marty Cagan, whom we at productboard admiringly refer to as the “godfather of product management”, describes product discovery as follows: “First, you need to discover whether there are real users out there that want this product…Second, you need to discover a product solution to this problem that is usable, useful, and feasible.” In short, product discovery is a process that helps product teams.
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