Fri.Apr 16, 2021

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Why Becoming a Product Manager is the Best Next Step for Your Tech Career.

Product Management Unpacked

Career need a kickstart? Imagine a future with impact! 9:00 p.m. on Sunday night… Dread sets in… It’s the sensation of knowing tomorrow will feel like the past 99 Mondays. You’ll sign in, then zombie-walk through a day of routine engineering tasks to patch old patches as everyone around sprints to meet a product ship date that only matters to your boss’s boss.

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Difference Between Product Manager vs Product Marketing Manager vs Growth PM

The Product Coalition

A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ».

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Getting to a team-based approach to continuous discovery by Teresa Torres

Mind the Product

In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery. Watch the video to see Teresa’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital APAC talks here). Or read on for an [.] Read more » The post Getting to a team-based approach to continuous discovery by Teresa Torres appeared first on Mind the Product.

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What Product Leaders Need Most From Their Marketing Counterparts

The Product Coalition

Hint: it’s closer to information technology than creative talent! Continue reading on Product Coalition ».

Marketing 173
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Credit Card vs. No Credit Card For SaaS Trials – What Should You Choose?

Userpilot

Offering a free trial is often expected for SaaS products in 2021. Even companies with high brand recognition, like Adobe and Hubspot, provide free trials of their products. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. Rather, they need to choose how they will be providing a free trial.

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LTV/CAC – What Does The LTV:CAC Ratio Mean For Your SaaS?

Userpilot

“What is the true value of my customers?” You can measure this value using the LTV:CAC ratio, or the Customer Lifetime Value to Customer Acquisition Cost ratio. If you’re running a SaaS business, this might be a common calculation you make. After all, it’s the value you derive from customers that keep the light on. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers.

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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements. Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it.

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Top Tried and Tested Heatmap Tools for Web and Mobile Products

UXCam Bluespace

Heatmaps are a practical tool to know how your users navigate your product. We're sharing the best heatmap tools with you.

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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The Ultimate Guide to Help Center Software for SaaS

Userpilot

Help Center Software is the unsung hero of the customer support world. I’m sure you can think of times in the past where you were using a particular SaaS product, got stuck on one feature, and then spent ages looking for the knowledge base to diagnose the issue. You might have eventually fixed your own issue, or waited long enough for a customer support person to get round to doing it for you, but I bet you were frustrated by the end of it.

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Consistent UX in distributed product development

CONTACT Software

Enterprise software development is largely distributed. Solutions are built on a platform, but developed separately from it; the assembly of modules and their adaptation to customer requirements takes place downstream, in other locations. This means different teams, different departments, different companies are building something that is first a product for the customer.

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ServiceRocket’s Rob Castaneda: From BoS Speaker to BoS Supporter

Business of Software Conference

In 2016 Rob Castaneda , CEO of ServiceRocket, spoke about the three mistakes he made that almost killed his company. Rob never took funding and built ServiceRocket from his bedroom in Sydney to an operation in four countries employing over 200 people. ServiceRocket is now joining many other companies in supporting this year’s Business of Software Spring Conference.

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8 Dashboards Top-Performing Customer Success Teams Can’t Live Without

Gainsight

During my 5 years at Gainsight, from SDR to Solutions Consultant, a question that would come up regularly from prospects was, “All of this is great, the health scores, CTAs, etc., but how can I bring this all in one place?” I would always respond with, “Well, that’s a great transition to the final area of Gainsight,” as I opened Gainsight’s Horizon Analytics and proceeded to show what would work best for that particular prospect.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Get Live Feedback on Your Website from Design Psychology Expert Joe Leech

Business of Software Conference

Joe Leech will be leading a breakout session at BoS Conf Spring.Online 26-27 April on the topic: “Why Don’t Your Customers Care About Your Website?” Joe Leech delivering a BoS Masterclass. A recovering neuroscientist, Joe has also spent time as an elementary/primary school teacher. Joe started his UX & product career almost 20 years ago and has worked with organisations like Raspberry Pi, AO.com, Disney, eBay, and Marriott as well as helping to supercharge high growth businesses