Wed.May 13, 2020

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Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Help me in welcoming Hope as an official author. You’ll see she’s starting with a great contribution below and I’m excited to read more from her in the coming months.

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Pulse Everywhere: 21,000 People Together At My Home

Gainsight

Look around you. What do you see? I see a guest bedroom. I see a desk crammed in the corner. I see a webcam. I see a screen that’s gotten pretty old. And occasionally, I see a kid come running in. That’s it. There are no colleagues around to brainstorm whenever I have an idea. No high-fives to give when the company hits a milestone. No office chatter about last night’s game or the funny things people’s kids say.

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The “51331 memo” and the origins of product management

Product Management Unpacked

Today is no ordinary Wednesday. It’s May 13th. It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In his memo, Mr. McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions.

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Customer Segmentation for Growth Hacking

Piyanka Jain

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal. Some will come on your website, create a profile, and never buy a thing from you.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Troubleshooting Agile – Jeffrey Fredrick & Douglas Squirrel on The Product Experience

Mind the Product

One of the tropes we’ve heard again and again is that product people don’t actually build anything. We’re not designers (except when we are) or engineers (unless we can code) or anything actually, y’know, useful. What that viewpoint misses is that we build understanding, alignment, and purpose – and that our best tool is conversations.

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What is Product Ops?

The Product Coalition

For such an integral part of product, it’s amazing that nobody seems to know what Product Ops is! As a skill on LinkedIn, Product Operations has grown 80% in the last year. So why is no one really talking about it the way they talk about things like Product-Led Growth ? Here, we’ll go through the meaning of Product Ops, the role of Product Manager vs Product Operations Manager, the benefits of having a Product Ops team, and some typical interview questions.

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Customer Segmentation for Growth Hacking

Piyanka Jain

Marketers often equate growth hacking with driving user acquisition. Continue reading on Medium ».

Marketing 195
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Support strategies that drive better retention

Intercom, Inc.

“We’re seeing a big motion across all businesses on how an amazing customer service experience drives loyalty overall.”. That’s Tom Ronen, Head of Customer Success for monday.com , on a topic that’s been on many of our minds lately: retention. We sat down with Tom and Kaitlin Pettersen, our Global Director of Customer Support, in a recent webinar that focused on how support teams can increase retention and reduce churn among their customers right now.

Strategy 129
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Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign

The Product Coalition

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial. A recent study found that nearly 95% of the products released each year will fail.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How To Align Innovation Projects With Corporate Strategy

Strategyzer

From our experience, nowadays most companies perform some sort of innovation activities. Unfortunately, we only rarely see a clear alignment between strategy and innovation. This results in innovation projects that inevitably fail to gain traction and support from leaders within the business. Steve Blank, founder of the Lean Startup movement, calls this “innovation theatre”.

Strategy 109
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Product Pricing (2/4): Models

The Product Coalition

The 2(+1) pricing models for enterprise software that matter Continue reading on ProductCoalition.com ».

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3 Online Product Conferences You Must Attend in May-June 2020

Userpilot

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events – but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps online!

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Product Love Podcast: Ryan Singer, Head of Strategy at Basecamp and Author of Shape Up

ProductCraft

This week on Product Love, I sat down with Ryan Singer, head of strategy at Basecamp. Basecamp is more than a project management tool. Think of it as a better way to work. It’s a platform that provides a much saner, calmer, and more organized way to manage projects and communicate company-wide. Ryan’s been a Shape Up ">. Read more » The post Product Love Podcast: Ryan Singer, Head of Strategy at Basecamp and Author of <i>Shape Up</i> appeared first on ProductCraft by Pendo.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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24. Hiring people is a basic skill

The Product Coalition

My team has recently taken over a new product. In 3 months, we had to find, hire and train a whole new team to replace us: a manager, 2 back- and 2 frontend developers, and a QA specialist. Interviewing and hiring staff is a basic skill that every member of the product team should have. Here are some of our tips: Write the job descriptions yourself.

UX 78
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Rework Online Training Part 4: Design for Attendee, Student, or Participant Outcome

Johanna Rothman

In the Design the Webinar Experience post, I said breakout rooms take longer. It's not just breakout rooms. Everything online takes longer. People need time to synch online that differs from in-person synchronization. (I'll talk more about this when I talk about designing interactions.). That's why I think differently about what I want in each of these buckets: Workshop pre-work.

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Rethink Innovation: Making Experimentation and Learning a Fact of Life

ProductPlan

In today’s world, the only thing you can count on is that things keep changing. Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. For product management, this is both a frustrating challenge and an exciting opportunity. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform.

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Pulse Everywhere: Themes And Takeaways From Day 1

Gainsight

Today we wrapped the first day of Pulse Everywhere, our reimagined Pulse. We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. This year we watched Pulse come full circle. Last year, at Moscone Center, we hung ‘Welcome Home’ signs to greet all of you.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Renewals, Extensions, and Discounts: A COVID-19 Temperature Check

TSIA

As the COVID-19 crisis continues to wreak havoc on the global economy, subscription, support, and maintenance contracts are still coming due. TSIA is hearing from its member companies that the procurement agents responsible for negotiating these renewals are asking for all sorts of concessions. In some cases, they are asking for extensions, claiming that all purchases are on hold as they wait for the crisis to lighten up and their own revenue to start to trend upward.

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Pulse Everywhere: The Biggest Product Announcements Ever From Gainsight

Gainsight

Product innovation – it is something that is most certainly at the tip of the tongue of every product executive. Most strive for it, build roadmaps around it, and even sell it to prospective buyers. . There are different paths towards product innovation. Interestingly, when you are a leader in a particular space, like Gainsight is in Customer Success technology, the right path consists of multiple important pillars, all connected and working together.

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What Is Latent Semantic Index?

Indicative

Latent Semantic Index Defined. Latent Semantic Index (LSI) is a natural language process, in which search engines identify related keywords and process synonyms to deliver more accurate search results. . Latent Semantic Indexing is a natural language process where computers process and analyze bulks of natural language. LSI connects the human language with artificial intelligence, through speech recognition, natural language understanding, and natural language generation.

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ONE THING on Product Chefs

Product Culture

Product people are often likened to mini-CEOs, but I think that overstates the control most product people have. My Product Roadmaps Relaunched co-author, Evan Ryan (now a GM at Wayfair), prefers the analogy of an executive chef. This is the person who brings together kitchen staff, menu, and purchasing in order to attract customers, satisfy their hunger, and make money for the business.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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“The Edge Effect”: Lessons on Innovation from Nature

The Product Coalition

Photo by Tanya Nevidoma on Unsplash There’s a natural phenomenon called “ The Edge Effect ”. In ecology terms, it’s where two extremely different environments meet (i.e. desert meets rain forest). These regions all over the world are known to have some of the highest biodiversity ?—?they have more diverse animals and richer flora than any other parts of the world.

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Rework Online Training Part 5: Design for Online Interaction

Johanna Rothman

I suggested that I see three kinds of people in online “workshops:” attendee, student, or participant. I want to design for the outcomes these people can expect. I first start with this question: Who does the teaching? Who Teaches Whom? We have a model of teacher-led teaching, in both in-person and online workshops. I prefer a mixture of participant-led and facilitator-led teaching.

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How to Crush your PM Recruiting as an MBA

PMLesson's Ace the PM Interview

As an MBA, you have a million things you're dealing with every week - from classes to meetings to parties to of course, the all important recruiting work. But recruiting for product management can be a whole different beast considering how high the bar is these days for a product manager. So here at Exponent, we've come up with a potential structure and tips for you to follow to increase your chances of pivoting into a career in product management if you've never worked in tech or a product adja