Determining the Value of Your Product Portfolio
Product Management University
MAY 21, 2020
Are there any simple ways to determine the value of our products in a way that can be measured? The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try. Use the customer org chart graphic above for reference and see if you can come up with a few short YOU statements that communicate value from the customerR
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