How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?
Mind the Product
APRIL 30, 2020
How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital product.
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