Sat.Jul 02, 2022

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SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model

Userpilot

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Both business models attempt to compel users to upgrade their subscriptions by providing an exceptional onboarding experience and value.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 1)

The Product Coalition

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights. When SVPG first posted about their upcoming ‘Coach the Coaches’ session, several people reached out to me and shared it with me even before I got to it myself.

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Price Increase Announcement: How to Announce Changes Without Losing Customers

Userpilot

While a price increase announcement can be seen as negative news for your customers, communicating it right will help you ease the tension and retain your customers. The most important thing is to use different channels including in-product communication , email, social media, and website. In this article, we’ll cover everything you need to know on how to announce pricing updates without losing customers.

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Product Virality 101: How To Design a Viral Product That Drives Growth

Userpilot

If there’s one thing that can turbo-charge your SaaS’s growth, it’s achieving product virality. There’s no secret formula to virality. However, with a firm understanding and application of some fundamental principles, any savvy product manager can take steps to achieve viral growth in their own product or service. In this article, we’re going to explore how.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.