Lead on Purpose

MAY 22, 2017

Long-time readers of Lead on Purpose have seen this quote by Eric Hoffer: “In a time of drastic change it is the learners who inherit the future.

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bpma ProductHub

MAY 22, 2017

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” I thought that was a fascinating question. My instinct was to reply “No, of course not!” But then again, if you look at any job description for a product role, an MBA is either a pre-requisite or preferred qualification.

Product Management 150

Product Management Product Manager Customer Experience Management 150

Mind the Product

MAY 22, 2017

Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Is it the delusion that locking your organisation into a plan a year in advance equals a competitive edge?

Roadmap 154

Roadmap User Testing Data Visualization Customer Communications 154

Daniel Elizalde IoT Blog

MAY 22, 2017

Get an inside look at the state of the IoT industry, as reflected in the IoT World conference and expo last week. Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

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Education Technology 134

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Pragmatic Marketing

MAY 22, 2017

Distinctive competencies are powerful things, but too many companies fail to recognize their importance or spend the time required to identify and build theirs up. In this interactive session, Pragmatic Marketing instructor Mark Stiving and vice president of marketing Rebecca Kalogeris will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Webinar 70

Webinar Download Branding Marketing 70

dscout People Nerds

MAY 22, 2017

Umi Hsu on making culture meaningful and equitable.

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Product Management University

MAY 22, 2017

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the rallying cry for your entire organization. There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the to

Product Marketing 113

Product Marketing Customer Experience Customer Feedback Marketing 113