Thu.Dec 12, 2019

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Product prioritization: Doing the important things

The Product Coalition

After thinking about product discovery , in this second post going through the product build-measure-learn loop, we’ll focus on OKRs, roadmaps, and prioritization techniques. Start with WHY As Simon Sinek says in his book “Start with Why” ( here’s his TED talk ), the cornerstone of every company is to know crystal-clear the vision and purpose of its existence (Jim Collings would refer to the focus on a single defining idea as the ‘the hedgehog concept’ ).

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What is product-led growth? How it works and 5 companies that are doing it right

ProductBoard

It seems like every tech company these days is excited about product-led growth. And rightfully so. When a product-led growth strategy is executed well, your product sells itself, leaving your teams with more time and resources to focus on the end user. If you’re a user of any successful product-led growth product, chances are you didn’t hear about them through a cold call.

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Hacking Your Product Career by Gibson Biddle

Mind the Product

As product leaders, we understand the value of experimentation. As we build products we develop hypotheses, execute experiments, then evaluate the results to determine what to do. But few product leaders apply this same rigor to their most important product: themselves. In this ProductTank San Francisco talk I describe how “Hacking Your Career” means embracing the idea that each of us is a product.

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Before Conducting User Research Interviews, Interview Stakeholders to Better Understand the Problem You’re Trying to Solve

UserInterviews

We spoke with Zach about how to conduct a successful stakeholder interview. We also cover a real-life example from SoFi and discuss the long-lasting impact research can have.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer roles and have business conversations. Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer.

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Managing Problematic Investor Ideas

Mind the Product

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how. First though, what’s the problem?

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The Abuse of Product Experience Layer & Product Onboarding.

The Product Coalition

Right now, product experiences and the messages we’re showing inside our products are more important than ever before. Continue reading on ProductCoalition.com ».

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Why Companies in a Multi-Screen Era Must Embrace the Unknown

ProductCraft

Last Saturday, like seemingly every Saturday this fall, I started some yard work. This time I expected to be on the roof for at least three hours. So I knew that music would be required. And that email needed monitoring. And that a friend may call. And that college football was at full tilt. I. Read more » The post Why Companies in a Multi-Screen Era Must Embrace the Unknown appeared first on ProductCraft by Pendo.

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How To Evolve Into An Exponential Product Manager (Part 2)

The Product Coalition

We talked about Craft Competence and Market Competence in Part 1. Now let’s look at the remaining slices of the Exponential PM skills… Continue reading on ProductCoalition.com ».

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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The User Research Incentive Calculator

UserInterviews

A data-backed calculator for user research

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How a dating website optimized its user conversion funnel with Mixpanel

Mixpanel

When companies try to grow their business, they often fall for the same assumption: “We need more users.” Their infatuation with growth at any price can become costly if they don’t consider how new users move through the onboarding funnel, engage, and convert. Using data to identify and remove friction points in the user experience helps product and marketing teams build a strong bond with their customers and foster relationships that last.

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What Do Industry Analysts Think About Software Analytics?

Revulytics

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. Gartner first included software usage analytics in its Hype Cycles in 2017 and defines it as “the detailed tracking and analysis of users’ interactions within a software application.

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Announcing the Product Management Course packed with a Powerful Bootcamp Program

NextBigWhat

Tell me and I forget. Teach me and I remember. Involve me and I learn [Benjamin Franklin] Ladies and Gentlemen, We are extremely proud to announce the most important addition to NextBigWhat’s Product Management Course – a month-long bootcamp program, … The post Announcing the Product Management Course packed with a Powerful Bootcamp Program appeared first on NextBigWhat.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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What Is Knowledge Management? How Does It Evolve and What Are Its New Applications?

TSIA

One of the questions we get asked a lot at TSIA, especially from those new to the support industry, is “What is knowledge management?” Although defining the term isn’t much of a challenge, understanding the scope to which it impacts businesses definitely is. In this blog, I’m going to get into the basics of what exactly knowledge management is, how companies are evolving it, and how non-traditional organizations are finding useful applications for it.

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The Story Behind Our Work With Wastack

Bain Public

In the last few years, Bain Public has worked closely with Wastack , a company combining hardware, AI, IoT and SaaS to automate landfill operations. From bird control to early fire detection, Wastack has worked hard to transform their business, improve efficiency and cut operational cost and risk. The goal for Wastack has been to automate landfills where software and robotics fill the place of human workers.

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Should Product Managers build mission-driven products?

BrainMates

Our world is in the midst of some seismic changes. The success of capitalism has drastically increased wealth and prosperity around the globe; but unfortunately, not equally. The gap between rich and poor is widening, and this is causing an increasing disenchantment with the model which has been so successful. Even those that have gained the most out of capitalism are now starting to question whether it needs reform.

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An experience by any other name: 5 types of UX you need to know

TryMyUI

People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them. The post An experience by any other name: 5 types of UX you need to know appeared first on TryMyUI Blog.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Amplify 2019 Highlights

Amplitude

This October at Amplify 2019 , we brought together the largest gathering of growth, product, design, and data experts under one roof. On the big day, we were joined by keynote speakers from leading product companies including Airbnb, Zoom, Pinterest, and more. But that’s not all—there were punny mugs, a heated arcade game competition, workshops led by product and growth experts, and ample networking opportunities.

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Communication Tips For Excelling In Your Product Management Interview

PMLesson's Ace the PM Interview

The perfect product manager candidate will have several core attributes. For an entry-level candidate, it’s almost impossible to tick all of the boxes. This is why you need exceptional communication skills to stand out from the crowd in the interview process. Depending on your background, the weighting of the skills that you bring to the table is likely to be lopsided.

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#BoSFAQ | Adapting for growth

Business of Software Conference

#BoSFAQ – Your questions, answered by our expert speakers. We like to help all our subscribers with a full catalogue of interesting and insightful talks from our previous Business of Software conferences. With over 200 talks to watch there is something for everyone – the first step is knowing your problem; that’s where #BoSFAQ comes in. Here we answer your questions, with the help of our expert speakers.

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Afraid no one will take your industry survey?

UserTesting

While this post is certainly a shameless plug for you to take our 2020 Customer Experience Industry Survey , let’s have fun with it. Remember the first time you decided to throw a party? You did everything right—from building a … The post Afraid no one will take your industry survey? appeared first on UserTesting Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How I’m Using Gainsight To Plan For 2020 With My Board

Gainsight

We had a big board meeting this quarter where we not only covered the past quarter’s “state of the union” and metrics, but also plans for the next year. In the spirit of drinking my own champagne (I prefer champagne to Kool-Aid any day!), I wanted to leverage my instance of Gainsight to prepare the deck for the board meeting. But this was more than a vanity project—it might not have been impossible to do this task without Gainsight, but I can’t imagine how I would have done it.