What can Trader Joe’s Teach us About Customer-Centric Product Development?
Mind the Product
NOVEMBER 29, 2018
In talking about how a product goes from idea to shelf on an “ Inside Trader Joe’s ” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether other products could be made in the same way.
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