Product Innovation Educators

FEBRUARY 3, 2020

Getting product managers inside the mind of a professional inventor. Do you have a good idea for a product? As an Everyday Innovator, I’d say the chances are pretty good. Do you try to develop it yourself? What about joining forces with the company you work for? Or, a third, and very profitable option, is to license it. To explore licensing from the perspective of an Everyday Innovator with a good idea or from that of a company being pitched, this is the discussion for you.

User Testing 133

User Testing Product Research Finance Books 133

Mind the Product

FEBRUARY 3, 2020

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems. Looking to the left. How far to the left. Watch the video to see Dave’s talk in full.

Customer Feedback 108

Customer Feedback User Testing Product Research Customer Experience 108

The Accidental Product Manager

FEBRUARY 3, 2020

How can product managers get millennials interested in jewelry? Image Credit: Kris Fricke. Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all that much of your product in order to have a good year. However, these product managers have started to run into a problem. It turns out that the next generation of jewelry buyers, the millennials , just don’t seem to be into the pretty, sparkly, things that you wear every once-i

Product Management 117

Product Management Product Manager Customer Experience Management 117

Pragmatic Marketing

FEBRUARY 3, 2020

Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020. Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option.

Artificial Inteligence 91

Artificial Inteligence Data Visualization Customer Experience Airlines 91

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

ProductCraft

FEBRUARY 3, 2020

Demand for demonstrable product management expertise continues to grow. Job opportunities for product professionals range from associate product managers all the way up to chief product officers, with a variety of roles in between. In this post, we’ll look at common titles in product organizations, along with their key responsibilities. We’ll also discuss what it.

Product Management 85

Product Management Product Manager Management Management 85

Business of Software Conference

FEBRUARY 3, 2020

Join us on Thursday 20th February for a live Q&A with Rich Mironov on Software Pricing. 4PM (GMT) // 11AM (ET) // 8AM (PT). Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs. But if we’re in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out software pricing strategy before we start development, not the day before product launch.

Events 75

Events Product launches Strategy Development 75

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm? So the story goes like this: There was this jacket that I really liked, and my wife wanted to get it for me for my birthday.

Advertising 52

Advertising Branding Government Reference 52

AB Tasty

FEBRUARY 3, 2020

As customers continue to seek more relevant experiences, personalization, in one form or another, becomes even more critical. This article was originally posted on AB Tasty as What Is Hyper-Personalization?

Article 52

Article Customer Experience 52

Gainsight

FEBRUARY 3, 2020

A lot happened to the Gainsight platform in 2019. Are you all caught up? Gainsight is in lockstep with the ever-evolving discipline of customer success. As the leading customer success platform , we’ve continued to focus on building out the tools that CS teams need to optimize and mature their strategy. So what have we been up to in 2019? Aside from publishing books and throwing the biggest conference in customer success , we’ve maintained a rapid pace of innovation in our product.

Analytic Tools 52

Analytic Tools Reporting Tools Customer Communications Data Visualization 52

Advertisement

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing