What is first-party data?
Intercom, Inc.
MAY 18, 2022
First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.
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