Mind the Product

DECEMBER 21, 2020

Every week we curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles (and a bonus 11th because it seemed relevant this year!) from the 408 links featured in this year’s 51 newsletters to date — 10 articles that [.]. Read More. The post The 10 Product Articles You Should Have Read in 2020 appeared first on Mind the Product.

Article 168

Article Product Management Product Manager Management 168

Intercom, Inc.

DECEMBER 21, 2020

This was a year when it felt like history was unfolding in real time – rather than the narrative of our time taking shape gradually over months and years, events were seemingly getting inscribed straight into the collective memory every day, or sometimes every hour. Such turbulence is never pleasant to live through – we crave a steady, predictable pace of progress, and above all we crave a sense of control over that progress.

Customer Communications 232

Customer Communications Customer Experience Technical Review Healthcare 232

The Product Coalition

DECEMBER 21, 2020

When it comes to fundraising, it all starts with an idea. The reality is that startups are never rarely unique?—?most likely there are a bunch of people who are doing exactly the same. So, ‘just the idea’ isn’t what makes investors open their wallets?—?even if you came up with something absolutely amazing. Purrweb will tell you a cool way to attract investors.

Product Research 175

Product Research Data Visualization Research Software User Testing 175

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever. But unless your company offers paid services along with its line of products, how is this different from “regular” growth?

User Testing 105

User Testing Research Software Customer Experience Product Research 105

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User Testing

The Product Coalition

DECEMBER 21, 2020

Experimental Design For Product Testing?—?Important Concepts and Considerations From time to time, we come up with ideas and speculate about how they might play out in reality. Take, for instance, a food scientist who believes that a new flavour enhancer could improve consumer demand, or a pharmaceutical company that have developed a medication which they believe could relieve high-blood pressure.

User Testing 167

User Testing Product Research Testing Customer Experience 167

The Product Coalition

DECEMBER 21, 2020

New ideas are exciting. If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. There’s nothing worse from a personal and business perspective than investing your time, money, and effort into an idea, only to find out no one wants it or needs it. Or , to find out everyone thinks it’s a cool idea, but it’s not necessarily something they would pay for.

User Testing 163

User Testing Product Research Research Software Feedback Software 163

Emerge Insights

DECEMBER 21, 2020

When it comes to product design, what will a working relationship with Emerge provide my team? What type of UX design process can I expect? What does this look like visually? Whether you’re looking for a capable design partner, or need a helpful reference to vet with internal teams or investors before making a decision […]. The post The Ultimate Guide to the UX Product Design Process appeared first on EMERGE | Digital Product Agency.

UX 52

UX Reference Customer Feedback Customer Experience 52

The Product Coalition

DECEMBER 21, 2020

Problem-solving is one of the core characteristics of product managers. But the ability to solve customer problems does not always translate into the ability to solve problems for your own company. It is a slightly different skill to master, but very important for your ability to succeed. Photo by Xavi Cabrera on Unsplash When I was head of product at eBay I participated in an executive leadership training program.

Presentation 155

Presentation Customer Experience User Testing Data Visualization 155

ProductBoard

DECEMBER 21, 2020

Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet. Product Excellence is the name of an approach to product management that emphasizes getting the right products to market, faster through deep user insight, a clear product strategy, and an inspiring roadmap.

Customer Feedback 52

Customer Feedback Naming Roadmap Product Strategy 52

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

The Product Coalition

DECEMBER 21, 2020

I previously published a list of 25 top product writers to follow on Medium. Now, I’m giving you 5 more to add to your following list. Continue reading on Product Coalition ».

Agile 114

Agile Development Product Management Product Manager 114

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them? Last year, I needed to buy a new oven.

Branding 52

Branding User Testing Product Research Workshop 52

Emerge Insights

DECEMBER 21, 2020

When it comes to product design, what will a working relationship with Emerge provide my team? What type of UX design process can I expect? What does this look like visually? Whether you’re looking for a capable design partner, or need a helpful reference to vet with internal teams or investors before making a decision […]. The post The Ultimate Guide to the UX Product Design Process appeared first on EMERGE | Digital Product Agency.

UX 52

UX Reference Customer Feedback Customer Experience 52

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Is there a way to test your strategy prior to implementation?”. My answer to this question may actually be a bit controversial, so I’m just going to go ahead and get it out of the way up front. And here it is…. If you feel the need to test your strategy before you implement it, then you may be thinking about your strategy in the wrong way.

User Testing 52

User Testing Product Research Testing Strategy 52

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Development

First Round Review

DECEMBER 21, 2020

Upstart was founded by three individuals who barely knew each other, was forced to make a company-saving pivot, and flew under the radar in Silicon Valley for the past 8 years — but this once-scrappy startup just went public. CEO Dave Girouard sketches out the story of how Upstart got built, detailing all of the bumpy starts and lucky breaks along the winding journey to IPO.

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Startups 40

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? How do we learn from our failures?”. Before I answer the second part of this question. I need to address the definition that was referenced in the first. So what exactly is a KPI, and how does it differ from all the other types of measurements that are thrown about in the field of strategic planning?

KPI 52

KPI User Testing Technical Review Vision 52

ProductPlan

DECEMBER 21, 2020

Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever. But unless your company offers paid services along with its line of products, how is this different from “regular” growth?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Gainsight

DECEMBER 21, 2020

“The customer is always right.” . This phrase was popularized by retailers Harry Gordon Selfridge, John Wanamaker, and Marshall Field. These men learned early in their careers that their stores’ success depended on their customers’ happiness. They advocated that customer complaints be handled remarkably so that customers do not feel cheated or deceived. . “Le client n’a jamais tort” (the customer is never wrong) was the slogan of Swiss hotelier César Ritz, founder of Ritz Carlt

Customer Experience 52

Customer Experience B2C Software Review Management 52

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes.

Roadmap 73

Roadmap Software Review Weak Development Team Customer Experience 73

Gainsight

DECEMBER 21, 2020

People may not understand the use of “combat,” but we are in a precarious situation and time where many companies are fighting for their business life. In 2019, there were many thought leaders and evidence that the economy was shifting to the customer. With an inundation of products and services as subscriptions to choose from, the customer could quickly leave your company and take their business with them.

Data Visualization 59

Data Visualization Reporting Tools Analytic Tools Customer Experience 59

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes.

Roadmap 52

Roadmap Software Review Weak Development Team Customer Experience 52

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap. That’s why you need us! And we’re here to help.

User Testing 111

User Testing Market Research Product Research Research Software 111

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Enterprise

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes.

Roadmap 40

Roadmap Software Review Weak Development Team Customer Experience 40