Are Pricing Experiments Unethical?

Bhavik Patel
Product Coalition
Published in
3 min readOct 24, 2023

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Since joining LeanConvert, I’ve been leading a weekly discussion with the team where we delve deep into the philosophical layers of experimentation and analytics — we call this session AB Wisdom. This week we discussed the ethics of pricing experiments. I’ve seen a few posts on this on LinkedIn over the past few weeks so I thought it would be a good topic to discuss with the team. Below are my views on this topic.

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Founder of CAUSL, a product measurement consultancy. Ex-Director/Head of Analytics at Hopin/Gousto/MOO/PhotoBox. Twitter: @dodonerd