How LEGO’s Creativity Shows in the LEGOLAND New York Experience

The Danish company’s brand values are on display in clever ways throughout their newest park

Maura Charles, Keep it Human
Product Coalition
Published in
6 min readJul 13, 2022

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The long-awaited Legoland New York resort opened up to much fanfare last summer after a yearlong delay due to the Covid pandemic. Since we hadn’t traveled much, my husband and I took our LEGO®-obsessed…

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Product leadership consultant and coach focused on the human side of innovation, especially communication and emotional intelligence.