Mon.Apr 08, 2019

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Motivated Reasoning and Validating Hypotheses

Tyner Blain

In our continuing series on managing the risk in your backlog, we look at the risk of kidding ourselves. Specifically, we use cause and effect and hypotheses to identify the assumptions in our plans, but if we don’t do it the right way, we will lie to ourselves by validating our assumptions instead of responding to the truth when we see it. Steps in a Journey to Managing Risk.

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Product Managers Struggle To Get Their Customized Email Correct

The Accidental Product Manager

Product managers need to do a better job of customizing their emails Image Credit: twitter.com/mattwi1s0n. So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it. However, there are those one or two emails that just happen to catch my eye.

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Understanding your “aha” moments and putting them to work

Intercom, Inc.

Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. Customers consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.

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Indecision in Product: How to Avoid Becoming a Bottleneck

Mind the Product

A few years ago, comedian Aziz Ansari released a Netflix special called “ Live at Madison Square Garden ”. During his set, he joked about the effort required to buy a new toothbrush. Not just any toothbrush would do, he had to have the best. He researched for hours, Googling “best toothbrush” and reading articles on the pros and cons of bristle strength.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Best Product Person & Alpha

The Product Guy

Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed The Best Product Person of 2018 and debated Featured Product, Alpha … And, also, thank you to our awesome sponsors who make everything possible…

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TEI 224: Integrating Scrum into other processes including Stage-Gate – with Mike Cohn

Product Innovation Educators

Commit to the process and work through challenges to achieve product success. Many of the companies I have worked with this year want to make their product development and management capability more agile. They sometimes express their current process is too linear, rigid, and heavy as well as not providing the shorter time-to-market they want. Most often they are using something that is of a stage-gate nature, but being more agile doesn’t mean throwing away a stage-gate framework.

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How to Hire a Great Product Manager

BrainStation Product Management

The position of Product Manager has been one of the fastest-growing roles in tech in recent years, with a 30 percent growth in job openings year over year. LinkedIn even recently ranked it as one of the most promising jobs – in all industries. Clearly, companies are seeing the value in hiring product gurus who can oversee and guide a product’s life development from ideation to market, all while efficiently managing teams of drastically diverse backgrounds and developing a sound distribution plan

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Starting Your Research Out Right With Shipra Kayan

UserInterviews

It doesn't matter if you're running a large study or a quick user test, you should always start by involving your whole team.

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How to Hire a Great Product Manager

BrainStation Product Management

The position of Product Manager has been one of the fastest-growing roles in tech in recent years, with a 30 percent growth in job openings year over year. LinkedIn even recently ranked it as one of the most promising jobs – in all industries. Clearly, companies are seeing the value in hiring product gurus who can oversee and guide a product’s life development from ideation to market, all while efficiently managing teams of drastically diverse backgrounds and developing a sound distribution plan

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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How Machine Learning Transforms Insurance

Oren Steinberg

We like our insurance carriers to be risk averse. So it should come as no surprise they are often last to innovate. Insurers need to feel very comfortable with their risk predictions before making a change. Well, machine learning is writing a new chapter in the old insurance book. There are 3 key reasons why this is happening now: New InsurTech players are grabbing market share and setting new standards.

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Having a product plan isn't enough

Obo

Lou Hayes, Jr. is not a software guy. He’s a self-described “Police Officer/Detective/Sergeant for a suburban Chicago police department” whose assignments include: Patrol, Field Training Officer, Criminal Investigations, Firearms & Tactics Training Unit, Crisis Intervention Team, and Tactical (SWAT + medical). Yeah, he’s impressive. In the world of software and technology, we of course think we are the center of the universe.

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Dear Strategy: 082 Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

Dear Strategy

This week, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore why it is so important to build a product for your audience rather than the other way around.

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What is human insight? Why data alone isn’t enough to create great customer experiences

UserTesting

What is human insight? Human insight offers a valuable new understanding of your customer that results from listening and observing with empathy and can be used to connect the dots between what they think, feel, say and do. It provides … The post What is human insight? Why data alone isn’t enough to create great customer experiences appeared first on UserTesting Blog.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Dear Strategy: 082 Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

Dear Strategy

NOTE: This is the second installment in a special 5-part series on Understanding the Target Market for Your Product or Business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In Part 2 of this series, we explore the following question: . . Dear Strategy: “What is TAM, SAM, and SOM and how can I use this tool to help me better understand the target market for my product?”.

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3 Essential Times to Do Qualitative Research With Shipra Kayan

UserInterviews

It doesn't matter if you're running a large study or a quick user test, you should always start by involving your whole team.

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Product Roles, Part 2: The Product Value Team

Johanna Rothman

In an ideal agile world, the team would work directly with a customer. When you have a small product that serves maybe three types of customer (new, expert, admin for example), and that customer is down the figurative hall, you might not need any product people. You can create short feedback loops with your customer. (See Part 1 for more info.). The larger the product and the more diverse your customers, the more a single person cannot encompass all the strategic and tactical roles as a single p

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3 Essential Times to Do Qualitative Research With Shipra Kayan

UserInterviews

It doesn't matter if you're running a large study or a quick user test, you should always start by involving your whole team.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Agile in Every Department: Agile HR

Agile Velocity

Before you get started, don’t forget to check out part one of this series, Agile in Every Department: Agile Marketing. There are two ways to view Agile HR: Using Agile to develop and manage people Using Agile to better manage work, teams, and structure. We’re going to take a deeper dive into the first point on development and management since many of the same Agile principles that apply to marketing also apply to HR.

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3 Customer Success Strategies You Can’t Do Without Powerful Technology

Gainsight

Customer success has become the cornerstone of many companies’ strategy to reduce churn, drive upsell and expansion opportunities, and increase advocacy. And customer success solutions are helping them do this effectively and at scale. But what enables a CS solution to do this effectively? In addition to all of the individual features and apps, you need a solution that offers the underlying technology with the core capabilities needed to provide a solid foundation for all CS functionality.