Fri.May 24, 2019

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This Week in Product – May 24, 2019

ProductCraft

WHY??? Why does every group want #prodmgmt to report to them? I’ve seen arguments that ProdMgmt should report to Eng, Mktg & Sales. Recently I saw a call for PMs to report to #CustomerSuccess!! Not joking. Clearly people still don’t understand what #prodmgmt actually is. Why??? — Saeed Khan (@saeedwkhan) May 23, 2019 This is. Read more » The post This Week in Product – May 24, 2019 appeared first on ProductCraft by Pendo.

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THE customer insight hack that top-notch product managers use

The Product Coalition

Multiply your insights without overtime with indirect customer feedback channels Your Success as PM ( source ) Your influence and impact as a product manager comes from knowing your customer as good as he knows himself. That edge as a PM comes at the price of investing time and effort in gathering customer input. To get results like 1%-PMs do, means to use all sources of information you have at your disposal?

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Trending Sources

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“Please Reconnect” – Offline UX in Mobile Apps

UXCam Bluespace

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability.

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How Spotify Can Win in India

Arpit Rai

This post is a departure from my usual posts on product management. I have been quite excited about the launch of Spotify in India. I love the product and I would love to see Spotify win in India. This post covers a potential strategy that Spotify could adopt to establish itself as the leader in the crowded music streaming services market in India. Spotify launched in India in February 2019.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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UX Case Study: an information architectural redesign project

UX Studio

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. Redesigning information architecture in UX projects can come with risks. But using continuous research and idea validation, you can keep your design efforts moving in the right direction.

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Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail.

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How Spotify Can Win in India

Arpit Rai

This post is a departure from my usual posts on product management. I have been quite excited about the launch of Spotify in India. I love the product and I would love to see Spotify win in India. This post covers a potential strategy that Spotify could adopt to establish itself as the leader in the crowded music streaming services market in India. Spotify launched in India in February 2019.

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Identifying Market Opportunities: Here’s How You Can Create, Measure and Monetize Customer Value

Bain Public

Creating value is an essential starting point and a fundamental concept for all businesses and their objectives. It’s as simple as this: a business must create value and deliver it in an efficient way so that it will generate profit after cost. But how exactly do you create, measure and monetize this value? Finding market opportunities, choosing a revenue model and delivering value to customers are all fundamental steps to reaching your product goals.

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Designing for Public Needs in Participatory Ways by Bernise Ang

Mind the Product

Bernise Ang, Chief Alchemist at Zeroth Labs, spends her days looking across many disciplines in an attempt to tackle social challenges in an urban context. In this talk from #mtpcon Singapore, Bernise shared some stories from her work in social services to illustrate how product and design thinking can help to uncover opportunities, and the lessons her team learned along the way.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place.

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How Your Software Demo Can Make Your Product Sell Itself

Userpilot

When we say software demo, what comes to mind? Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic. The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations.

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Release Notes: May 2019

Amplitude

Analyze how your funnels are performing period-over-period. Available for all Scholarship, Growth, and Enterprise customers. If seasonality affects how users engage with your product, you’ll probably find it useful to use time period comparisons to see the impact of your product changes. In Amplitude’s time series and bar chart visualization, you can see your KPIs during a certain time interval compared to the same interval in the previous week, month, quarter, or year.

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Essential Ingredients to Reach your Product Goals: Here's How to Accelerate Company Growth

Bain Public

The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. It’s also about being strategic in delivering the true customer value, creating revenue at low cost and then getting your team to buy-in. So then how can you, as a product manager, accelerate a company’s growth and reach product goals?

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating