MDE: The Essential Ally for Your A/B Tests
AB Tasty
MAY 6, 2025
In CRO (Conversion Rate Optimization), a common dilemma is not knowing what to do with a test that shows a small and non-significant gain. Should we declare it a “loser” and move on? Or should we collect more data in the hope that it will reach the set significance threshold? Unfortunately, we often make the wrong choice, influenced by what is called the “sunk cost fallacy.” We have already put so much energy into creating this test and waited so long for the results that
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