The Slippery Slope of Sales-Led Development
Mironov Consulting
NOVEMBER 2, 2018
Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience.
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