Fri.Nov 02, 2018

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The Slippery Slope of Sales-Led Development

Mironov Consulting

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience.

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What’s Your Core Competency?

Clever PM

I’ve always been a big fan of the concept of a “core competency” or “distinctive competency” — the one thing that you, your product, or your company does better than anyone else, and that is difficult to easily replicate. Unfortunately, I find that far too few organizations really understand, at a deep level, what this […].

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Embrace Your Imposter Syndrome

Mind the Product

Martin Eriksson opened #mtpcon London 2018 – the world’s largest conference for passionate product people – by telling us that despite all he’s achieved, he feels like a fraud. This Imposter Syndrome is a deep fear of being exposed as someone who doesn’t know what they’re doing, despite their position in the world. Imposter Syndrome isn’t unique to product people, but we suffer from it more than most because we are generalists in a world full of specialists.

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The rise of stories and the explosion of mobile micro-formats

Intercom, Inc.

Mobile formats such as stories have exploded in popularity in recent years, but they raise some interesting design questions – how are they changing the mechanics of mobile interaction? Will they usurp or coexist with the traditional newsfeed? What role do ubiquitous cameras have in shaping how we communicate with these formats? Let’s tease out some of the design issues raised by this phenomenon. ???

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Secret to Success in Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How Product Managers can Use the EMBED Framework for Mobile Onboarding

The Product Coalition

By Margaret Kelsey, content marketer at Appcues Did you know that you only have 3 days to get people hooked on your mobile app and prevent them from abandoning it altogether? If you want people to stay, you have to get them to an aha moment within those first few days. This is why onboarding users effectively is such a critical element in your product’s success, and why Appcues is dedicated to making that process a lot simpler.

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How I PM: Andrew Wynn, Product Manager at Looker and formerly Instacart

Amplitude

Andrew Wynn’s path to product management isn’t your typical story. After spending two years working on food security in Senegal with the Peace Corps, Andrew was drawn to the innovation that makes the Bay Area so unique. It wasn’t long before Andrew broke into the startup world while running the data and catalog team at Instacart. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for eve

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What is Lead Enrichment? And why you need it.

DemandMatrix

The essence of marketing lies in catering to the needs, wants and aspirations, said and unsaid, of potential customers. Marketers often spend hours trying to understand their leads better, in the hope of improving their lead conversion rate.

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Release Notes: October 2018

Amplitude

Keep your team engaged with the data, with our new Slack integrations! Available for all customers. If an insight is discovered, but nobody else on your team knows about it, was it really discovered? At Amplitude, we think relevant product behavior insights should be shared with the people doing the work - that means designers, engineers, and everyone else in your Slack channel!

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.