Thu.Oct 03, 2019

The Cost of a Bad Product Strategy

ProductPlan

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome.

Generative UX Research: A Complete Guide

dscout People Nerds

Exploratory, discovery, problem-space, foundational…generative research goes by many names. But its objective is always the same: know your users better, so you can to design for them well. Here’s a comprehensive framework to get you started

Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz – Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. They just get it! It’s rare but you know it when you see it, and it’s the simplicity that stands out. Great salespeople are masters at doing it verbally. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers.

How to Apply Best Practices from Site Reliability Engineering in Your Organization

Speaker: Liz Fong-Jones, Principal Developer Advocate, Honeycomb.io

Modern software organizations build increasingly complex distributed systems with many moving parts. As senior software leaders, we often struggle with noisy alerts, grumbling between Dev and DevOps, slow incident resolution and many other related pain points. It’s hard to figure out what to do with this increasingly difficult problem, yet it’s clearly our responsibility to deliver features and production quality. We are excited to be joined by Liz Fong-Jones, who has a deep understanding of what it takes to implement SRE-type practices in many different kinds of organizations. She brings together a picture and set of practices under the umbrella of Production Excellence that provides a clear and practical plan for senior software leaders.

Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year.

More Trending

Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Inside Intercom

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase.

Books 64

5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products.

5 simple ways to promote emotional health in the workplace

Nulab

Mental and emotional health is rarely the focus of organizational culture — it should be, though! The emotional well-being of each employee affects how they cope with daily stress to stay productive.

Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace.

B2B 52

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community.

Industry Global Recap: Product Management Takes Center Stage

AlphaHQ

Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.

#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community.

Slides, SketchNotes, Interviews, & Photos from Business of Software Conference USA 2019

Business of Software Conference

?? Business of Software Conference USA 2019 – Some Highlights ??. The 13th Annual Business of Software Conference USA took place in Boston a few weeks ago – September 16-18 2019. What an incredible few days. A huge thank you to all the speakers and attendees who made it one of the most memorable ever, for all the right reasons.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.