Thu.Oct 03, 2019

The Cost of a Bad Product Strategy

ProductPlan

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome.

Generative UX Research: A Complete Guide

dscout People Nerds

Exploratory, discovery, problem-space, foundational…generative research goes by many names. But its objective is always the same: know your users better, so you can to design for them well. Here’s a comprehensive framework to get you started

Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz – Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. They just get it! It’s rare but you know it when you see it, and it’s the simplicity that stands out. Great salespeople are masters at doing it verbally. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers.

The Product Growth Engine

Speaker: Dave Martin, Founder, Right to Left

How do you create sustainable growth? Do your product and feature releases achieve the desired results? In this talk, Dave Martin, founder at Right To Left, will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential.

Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year.

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Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year.

Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Inside Intercom

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase.

Books 78

5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products.

Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace.

B2B 65

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

5 simple ways to promote emotional health in the workplace

Nulab

Mental and emotional health is rarely the focus of organizational culture — it should be, though! The emotional well-being of each employee affects how they cope with daily stress to stay productive.

#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community.

Industry Global Recap: Product Management Takes Center Stage

AlphaHQ

Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.

#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community.

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

Slides, SketchNotes, Interviews, & Photos from Business of Software Conference USA 2019

Business of Software Conference

?? Business of Software Conference USA 2019 – Some Highlights ??. The 13th Annual Business of Software Conference USA took place in Boston a few weeks ago – September 16-18 2019. What an incredible few days. A huge thank you to all the speakers and attendees who made it one of the most memorable ever, for all the right reasons.