Thu.Oct 03, 2019

The Cost of a Bad Product Strategy

ProductPlan

We spend lots of time praising the savvy strategic moves of winning products and companies. But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause.

Generative UX Research: A Complete Guide

dscout People Nerds

Exploratory, discovery, problem-space, foundational…generative research goes by many names. But its objective is always the same: know your users better, so you can to design for them well. Here’s a comprehensive framework to get you started

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Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It makes no sense! Greedy and Network-Optimized Matching.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. They just get it! It’s rare but you know it when you see it, and it’s the simplicity that stands out. Great salespeople are masters at doing it verbally. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

TikTok star gets political seat – and we are still discussing Bharat 1 and 2

NextBigWhat

Tik Tok star and the party's womens wing member @sonalibjp gets a ticket in the upcoming #HaryanaAssemblyPolls [link] — Shilpa Kannan?? shilpakannan) October 3, 2019. And this happened ! TikTok star Sonali Phogat is contesting Harayana assembly election (BJP seat). While the intellectuals are discussing Bharat 1, Bharat 2 opportunities – politicians (who are way smarter in the ways of world) are going after the local-and-mass brand.

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Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition.

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Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year. The Church of Jesus Christ of Latter-day Saints has heard from its spiritual leaders and ministers around the world that they frequently are asked to help people with emotional challenges.

5 simple ways to promote emotional health in the workplace

Nulab

Mental and emotional health is rarely the focus of organizational culture — it should be, though! The emotional well-being of each employee affects how they cope with daily stress to stay productive. An unhealthy work environment impairs these cognitive abilities and can result in staggering productivity losses. Moreover, companies with an unhealthy work environment have high absenteeism and turnover.

5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products. Those product management frameworks give teams a repeatable way to improve upon and build their products consistently. Without a product management. Source. Ideas

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

How to Increase SaaS Renewal Sales Using Policies

TSIA

A popular topic for TSIA members is around implementing policies for improving revenue performance and how to deploy these policies in an effective manner. This is especially critical in SaaS or other as-a-service business models where subscription renewal is critical to revenue retention and growth.

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#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community. Over the last 13 years, hundreds of speakers have shared their experiences and wisdom with the BoS community.

Industry Global Recap: Product Management Takes Center Stage

AlphaHQ

Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product. For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products.

Slides, SketchNotes, Interviews, & Photos from Business of Software Conference USA 2019

Business of Software Conference

?? Business of Software Conference USA 2019 – Some Highlights ??. The 13th Annual Business of Software Conference USA took place in Boston a few weeks ago – September 16-18 2019. What an incredible few days. A huge thank you to all the speakers and attendees who made it one of the most memorable ever, for all the right reasons.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Fix My Churn’s Val Geisler on how to supercharge your email onboarding

Inside Intercom

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. Val has experience in a number of different sectors, having started out as a stage manager for operas before moving onto life as a virtual assistant and eventually setting up her own consultancy firm, Fix My Churn.

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#BoS2019 Speaker Interviews: What They Learned

Business of Software Conference

Why do speakers attend BoS? And what do they learn? Each year at the Business of Software Conference, attendees hear insights from some of the smartest people in software, all willing to share their expertise with the community. Over the last 13 years, hundreds of speakers have shared their experiences and wisdom with the BoS community.