Hearing About Accounts, Listening for Segments
Mironov Consulting
AUGUST 27, 2017
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. — Peter Drucker (or Steve Johnson)*. Drucker* makes a key insight that I think is essential for product managers: especially in B2B markets, some customer-facing groups deal with the world one account at a time , while product folks and development organizations deal with customer segments as a whole.
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