Wed.Mar 23, 2022

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Who is Leading the Product? Product Management vs. Product Ownership

The Product Coalition

If you’re into building up or developing an organisation or you’re deep into agile coaching, sooner or later you might come around the question for a Product Manager and/or a Product Owner. Based on what you read they complement each other, belong together, or even exclude each other. With time and experience in companies of different sizes, I have come to the conclusion that there is no universal solution.

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The State of Mobile Consumer Engagement 2022

Alchemer Mobile

Our annual deep dive into mobile consumer engagement. Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Christy and Ashley share findings from Apptentive’s annual mobile app engagement benchmark report , which is based on data from more than 1 billion mobile consumer voices.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. The conventional wisdom has been that startups, just like the Fortune 500 companies, need to think about vertical integration, identifying their core competencies quickly, thereby identify areas that the startup needs to focus on in-house versus partnering/out

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How product teams can leverage communities to drive product growth and engagement

ProductBoard

We hear a lot about the importance of customer-centricity these days. Customer-centricity encompasses the practices, habits, processes, and supporting systems that allow organizations to deliver products that meet customer needs in a particularly delightful way. Great products must address real customer needs. If they don’t, they are doomed to fail.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1

The Product Coalition

F.E².A.R.?—?A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. Introspection into many products and their success levels demonstrated successful outcomes often had all of the following levers tuned optimally: “Fast, Economical, Accurate, and Reliable.

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From Idea to Fruition: Manage Your Product Lifecycle More Efficiently

Gainsight

In the ideal world, you would release a product, it would be an instant hit, and customers would purchase it forever. Unfortunately, that’s rarely—if ever—the case. Selling the most products and getting the best business outcomes starts with a smart approach to product lifecycle management. The Importance of Product Lifecycle Management. In case you’re unfamiliar with the concept, product lifecycle management is the process of overseeing a product across all stages of the product lifecycle , inc

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User Offboarding In SaaS: How to Turn Churn Into An Advantage

Userpilot

If there’s a phrase people in the SaaS industry don’t want to hear, it’s user offboarding. But dealing with customer churn is part and parcel of the SaaS world. Sometimes your user onboarding fails, other times, your product is not a good match for the user. In this article, we’re going to explore how you can craft a user offboarding experience that can make the most out of churned customers.

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Lessons from LTP Digital 2022: Adopting a Product-Led Company Culture

ProductPlan

ProductPlan participated as Gold Sponsors at Leading the Product’s (LTP) event, DIGITAL 2022 | USA. We are honored to be part of LTP’s first North American event. They found past success at LTP Digital | APAC and realized expanding to North America made sense for their growing audience. The event set itself apart by providing attendees with a more intimate and interactive experience.

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What You Need to Know About the Okta Breach

Modus Create

On March 21, early social media reports began circulating that the identity and access management provider Okta had suffered a data breach by the threat actor known as Lapsus$, resulting in exposure to customer data and environments. . These early reports were compiled screenshots of supposed customers, which might not appear credible under normal circumstances.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Gainsight CSQL Video

Gainsight

By advising and incorporating CS ideas into other teams in your company, especially Sales, they make the team members better at what they do. First, let’s discuss what a Customer Success Qualified Lead (CSQL) is. The post Gainsight CSQL Video appeared first on Customer Success and Product Experience Software | Gainsight.

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How we use ‘shaping’ to accelerate time to market

Mixpanel

Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), only to run into unexpected issues that essentially nullify whatever time- and money-saving methodology they were using. Exit this particular strategy—on to the next one…. At Mixpanel, just like at any other company, we’re always trying to improve how we do things to avoid backsteps and wasted work.

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Prioritization and Product Operations is Symbiotic

ProductPlan

When product folks think about their top priorities, prioritization is usually at or near the top of the list. It uses all the product management muscles: internal collaboration and building alignment, market analysis, customer research, technical feasibility, marrying tactics with business goals and strategy, etc. Prioritization also puts product management at the forefront.

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ONE THING on Bad Prioritization

Product Culture

Oh, there are so many bad ways to prioritize! The CEO's gut, for instance. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Name. *. First Name. Last Name. Email. *. Our Privacy Policy. *. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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All you need to know about remote user research

TryMyUI

It is a common misconception that remote research is a compromised, less yielding version of user research. If you dive deeper into the concept and look closely, this presumption is far from true. In fact, remote research can help you fetch better data. The main idea behind remote lab experiments is to try and mimic the remote users’ environment and remote conditions as much as possible.

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Why Product Management Is Key to Digital Transformation - An Interview With airfocus CEO Malte Scholz

airfocus

Interview with Malte Scholz, CEO / CPO at airfocus about digital transformation and product management.

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New at Intercom: 5 highlights from our virtual launch event

Intercom, Inc.

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. If you weren’t, you’re probably wondering what you missed – read on to discover the biggest highlights from New at Intercom.