Roman Pichler

FEBRUARY 1, 2017

Users. As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. This avoids a solution-centric view where we worry more about how to provide and implement the product features than why and how people will use them. Understanding who the users are and how the product will benefit them is central to discovering and creating the right stories.

Customer Experience 170

Customer Experience User Testing Customer Feedback Feedback Software 170

Mind the Product

FEBRUARY 1, 2017

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations?

Technical Review 90

Technical Review Systems Review Software Review Research Software 90

Pragmatic Marketing

FEBRUARY 1, 2017

Finance should NOT set prices. Finance cares a lot about pricing because they focus on profitability. They need to project how profitable the company will be and price is a major component for them. Absolutely, they care about pricing. But finance should NOT set prices. Here’s the problem: Finance people do not know the value of their products. If they set prices, the only strategy they can use is use cost plus.

Finance 70

Finance Leadership Information Strategy 70

Product Warrior

FEBRUARY 1, 2017

Many large enterprises look at start up companies with envy at their speed of innovation i.e. Learning. There is always a raft of excuses to why the large company can't move quickly, typically comparing itself to the agility of an oil tanker. In most cases this is total b t, most large businesses are more like a fleet of small boats, each if it was so inclined could manoeuvre at high speed.

KPI 45

KPI Enterprise Agile Leadership 45

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Data Visualization

Product Management University

FEBRUARY 1, 2017

Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. If MRD’s are supposed to reflect the needs of the market, they should be market specific not product specific.

Document 100

Document Marketing Airlines Data Visualization 100

Product Management University

FEBRUARY 1, 2017

Wealth made simple: news and articles from IRC Wealth. Everyone has an opinion when it comes to product priorities and marketing priorities. Answers to two simple questions can make those priorities much easier to establish. Where will short term revenue (this year) come from? Where will longer term growth (after this year) come from? If the answers to these questions take you straight to product level discussions, STOP!

Marketing 100

Marketing Customer Experience B2B Product Research 100