SidsAvenue

FEBRUARY 8, 2017

A cocktail of ignorance and greediness is what you need to become a telephonic fraud victim. I saved myself from being one a few days back. What follows in this blog post is the short transcript of the fraudulent call and what is the solution to prevent people from being telephonic fraud victims. The trap formation I received a call from a mobile number saying it was from Citibank.

Reporting Tools 40

Reporting Tools Naming Blog 40

Product Talk

FEBRUARY 8, 2017

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers. Instead, product teams are experimenting their way to viable solutions. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs.

Product Research 194

Product Research Research Software User Testing Reporting Tools 194

Mind the Product

FEBRUARY 8, 2017

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by different local markets.

Data Visualization 88

Data Visualization User Testing Naming Reference 88

Pragmatic Marketing

FEBRUARY 8, 2017

Sure McD’s has always had small, medium, and large fries, and small, medium and large drinks. These are classic good, better, best pricing and portfolio techniques. However, they recently went to good, better, best for the most classic of all McDonald’s sandwiches : the Big Mac. They are introducing the Mac Jr, a Big Mac with only one beef patty. (In case you didn’t know, a Big Mac is two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun.

Differentiation 70

Differentiation 70

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research