Product Management University

APRIL 15, 2018

Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell?

Product Management 113

Product Management Product Manager Differentiation Document 113

Bain Public

APRIL 15, 2018

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. And as a product leader gets more senior, the need to clearly define the product strategy intensifies.

Vision 56

Vision User Testing Product Management Product Manager 56

Hutwork

APRIL 15, 2018

A product roadmap is a guide that lets you communicate your vision for your product’s future. Some roadmaps show short-term visions of a product, while others show the life cycle of a product over a longer time. What works for one company won’t work for another. This is where a product roadmap software comes in handy. In addition, your team, stakeholders, management, etc., have differing levels of detail they need to see.

Research Software 48

Research Software Feedback Software User Testing Roadmap 48