Using Product Demo Themes to Improve Your Sales Win Rate
Product Management University
JANUARY 26, 2018
Product demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals. Here are three guidelines for creating and using demo themes to improve your sales win rate. 1. Connect the Strategic and Tactical Dots. Your demo themes will be more effective and more credible if they connect tactical departmental/user issues (addressed by your product) to big-picture strategic issues that are top-of-mind with executive de
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