Mon.Nov 18, 2019

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Four top challenges UX teams face in 2020 and how to solve them

Userzoom

What are the top challenges that UX professionals will face in 2020 and what can we do to solve them? Over the last couple of years we’ve surveyed hundreds of people from some of the biggest companies in the world to discover the current UX landscape in enterprise organizations. The results, as featured in our 2019 State of UX in the Enterprise survey , are a revealing array of common challenges and trends.

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How Accurate Is Your UX Research Data? By Martina Kuvalja

Mind the Product

Martina Kuvalja is a Senior Researcher at the University of Cambridge. In this ProductTank London talk, she explains how you should go about collecting data if you are part of a small team, and how to have meaningful conversations with the research members of your team. She speaks about: User Experience (UX) application. Types of research methods. Bias and sampling.

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Profile: Charu Jangid, Product Lead, Platform at Niantic Games

ProductCraft

Name: Charu Jangid Role: Product Manager Company: Niantic Inc Background: Charu Jangid leads product for platform teams at Niantic Inc, the maker of augmented reality games Ingress, Pokemon Go, and Harry Potter: Wizards Unite. To date, people have walked over 23 billion kilometers with experiences built on Niantic’s Real World AR Platform. Prior to Niantic, Charu.

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TEI 256: The right way to manage change that innovation brings – with Barbara Trautlein, PhD

Product Innovation Educators

With Change Intelligence, product managers can influence more powerfully. Everyday innovators see innovation opportunities frequently — making products better, improving processes, creating a new product, and solving problems. The word innovation can be phrased as “in-a-new-way.” It is a good reminder that we are making something new that did not previously exist.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What are we really talking about when we say ‘customer empathy?’

ProductBoard

This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as technological advances, frameworks, and APIs continue to trivialize.

More Trending

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Behind the Product: Is Hilton Boiling Off Brand with Herb ‘N Kitchen?

280 Group

In our new “Behind the Product” series, we’ll discuss examples of products or services that highlight a particular product management concept or principle. As product managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in product management.

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Where chatbots are headed in 2020

Intercom, Inc.

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands. In our very first Chatbot Trends Report, which we’re releasing today, we see the efficiency half of that equation start to unfold.

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How Can Starbucks Product Managers Stop Things From Slowing Down?

The Accidental Product Manager

Starbucks is running the risk of stalling Image Credit: keso s. Imagine for a moment that you were a product manager working at Starbucks. The company is growing, everyone likes your product, you would be on top of the world. In fact, Starbucks has opened over 2,000 cafes in the U.S. over the past three years. The result of this rapid growth has been that you can find a Starbucks just about anywhere.

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The Art of Storytelling: Movie Trailer Expert Breaks Down 5 Trailer Styles

NextBigWhat

Movie trailer expert, Jessica Fox, deep dives into five movie trailer styles and explains what makes a trailer successful. Using movies like ‘Us,’ ‘Inception,’ ‘Little Women,’ ‘Sex and the City,’ and more, Jessica explains how narration, an established landscape, repetitive sound, and bumpers help convey an entire storyline in two minutes.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Measuring B2B CX In SaaS: What Are The Metrics That Matter?

Gainsight

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investmen

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By: Top 20 Customer Success Blogs and Websites To Follow in 2019 - Reviews On Every Products And Services

UserIQ

[…] on customer success through a customer-driven mindset. Frequency 3 posts / week Since Jan 2015 Blog useriq.com/blog Twitter followers 1.3K ? Domain Authority […].

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What Is B2B Customer Experience?

Gainsight

Have you ever had that feeling where you looked around a room and wondered if everyone was thinking the same thing, but no one was saying anything? The Emperor’s New Clothes, the “elephant in the room”—take your pick! I think there’s an elephant in the CX room, so to speak. Over the past few months, I’ve spoken to 50+ customer experience (CX) professionals at business-to-business (B2B) software firms and we’ve been having that feeling a lot.

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By: Top 20 Customer Success Blogs and Websites To Follow in 2019 – Max News

UserIQ

[…] on customer success through a customer-driven mindset. Frequency 3 posts / week Since Jan 2015 Blog useriq.com/blog Twitter followers 1.3K ? Domain Authority […].

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Why Your B2B Journey Mapping Effort Is Doomed To Fail

Gainsight

We’ve all been there. After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. We get everyone in a room together for a couple days. Post-it notes are everywhere, laying out our customer journey map. Several pots of coffee later, we think we have it.

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By: Top 20 Customer Success Blogs and Websites To Follow in 2019

UserIQ

[…] on customer success through a customer-driven mindset. Frequency 3 posts / week Since Jan 2015 Blog useriq.com/blog Twitter followers 1.3K ? Domain Authority […].

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The Importance of “Importance”

Gainsight

Take a look at two NPS responses: “They have been a great partner. But as we look to the future, we’re rethinking how we do things and there are other firms out there that are better aligned with where we are headed. They aren’t going away for a long time, but I don’t see us expanding with them.” -NPS 9. “We’ve been at the implementation for 9 months and we are 6 months behind.

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By: Top 20 Customer Success Blogs and Websites To Follow in 2019 – The Times News

UserIQ

[…] on customer success through a customer-driven mindset. Frequency 3 posts / week Since Jan 2015 Blog useriq.com/blog Twitter followers 1.3K ? Domain Authority […].

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 Considerations For Your B2B CX Program In 2020

Gainsight

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. While this shift in mindset is certainly paying off for industry leaders, it has also brought to light the unique challenge B2B companies face when it comes to implementing a CX strategy.

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52 Email Subject Lines That Work From Fashion and Beauty Brands

AB Tasty

You should never judge a book by its cover, right? But like it or not, people tend to determine an email’s worth by its subject line. . This article was originally posted on AB Tasty as 52 Email Subject Lines That Work From Fashion and Beauty Brands.

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Create a Conference Proposal the Conference Wants and Accepts, Part 6: Hook Your Reader with a Great Title

Johanna Rothman

You might wonder why I don't start writing a proposal with a title. In my experience, a great title is something I need to ponder and experiment with. I do often start with a placeholder title. When I developed this multitasking talk, I used this title: Stop the madness. End the multitasking. That was a good title to help me form my thoughts. It might not be such a great title for inviting people into my session—either the program committee or the participants at the conference.

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Pushing the Right Buttons: Do Green CTAs Always Work Better?

AB Tasty

We associate the color green with 'go', nature, freshness.but does that mean it will always perform better as your call-to-action color? This article was originally posted on AB Tasty as Pushing the Right Buttons: Do Green CTAs Always Work Better?

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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12 steps to creating landing pages that convert

Intercom, Inc.

So you have a killer product and now you need to craft a landing page to sell it. Here’s how we create high converting landing pages. Most landing pages for SaaS products tend to focus too much on highlighting what you get (the features) and not enough on what it will do for you (the benefits). And those that do highlight the benefits tend to go too far.