“On the Box Thinking” to Build a Better MVP
280 Group
MAY 25, 2020
If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable Product) is specified, Product Managers need to establish another kind of “MVP”. Here the acronym stands for: M essaging, V alue proposition, and P ositioning. Think of it as the “Marketing MVP”.
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