Sat.Feb 17, 2018

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Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world.

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Helping Consumers Distill the Signal from Noise

The Product Coalition

To many, a familiar saying on the consumer mindset is wanting products to be “better, cheaper and faster”. A colleague joked that in reality, one can probably choose two out of the three most of the time. Consumers today want to make good decisions fast and this means information has to be not only relevant but timely as well. Businesses that can offer a concoction of both elements at scale win.