Mon.Mar 20, 2017

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Serve Fewer Markets. Win More Deals.

bpma ProductHub

by Sarela Bliman-Cohen. Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio.

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How do you master your conversations?

Lead on Purpose

Words matter. In many situations, especially when it comes to leadership, what we say, and how we say it, determines our success. Situations arise where emotions run high and the choices we make have significant outcomes.

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Using Experimentation to Drive Product – Stephen Pavlovich (CEO of Conversion.com)

Mind the Product

Stephen Pavlovich , CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product. Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be limited to your landing pages, sign up forms and eCommerce journeys – you can take the same principles and use them to improve your entire user experience.

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The Unbelievable Future of Habit-Forming Technology

Nir Eyal

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way […]. The post The Unbelievable Future of Habit-Forming Technology appeared first on Nir and Far.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone. However, we are living in an age in which just about everyone who wants to have a smartphone already has one and so the ability to generate more sales is becoming harder and harder.