Mon.May 13, 2019

A content-first approach to product onboarding

Inside Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.

Are idea portals a bad idea?

Obo

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong?

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”. .

What Monzo Learned From Scaling its Lending Team

Mind the Product

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval

Product Innovation Educators

Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with product managers.

More Trending

Creating ‘Mortgage Customers for life’?—?Using the ‘Hook Framework’

The Product Coalition

Creating ‘Mortgage Customers for life’?—?Using Using the ‘Hook Framework’ So here we have John Doe, who has taken a housing loan from us. We have on boarded and are servicing his loan for the last 8 years. Unfortunately John had an immediate financial need.

IoT failures and trust in technology

CONTACT Software

At the beginning of April this year I attended the building IoT in Cologne. At the conference, which was organized by heise developer, iX and d.punkt publishing house, everything revolved around applications for the Internet of Things (IoT) and Industry 4.0 in lectures and an exhibition.

Who Comes to Business of Software Conference USA?

Business of Software Conference

Who Comes to Business of Software Conference USA? If you are curious about who comes to Business of Software Conference USA, be curious no more.

IoT failures and the trust in technology

CONTACT Software

At the beginning of April this year I was at the building IoT in Cologne. At the conference, which was organized by heise developer, iX and d.punkt publishing house, everything revolved around applications for the Internet of Things (IoT) and Industry 4.0 in lectures and an exhibition.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

So You Think You’re Ready to Hire a Marketer? Read This First.

First Round Review

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role. Continue reading at First Round Review »

Barnes & Noble Product Managers Rediscover Books

The Accidental Product Manager

The Barnes & Noble product managers realize that they have lost their way Image Credit: Mike Kalasnik. Quick question for you: when was the last time that you were in a Barnes & Noble bookstore ? When I tried to answer this question, I had to think about it for awhile.

Books 21

Dear Strategy: 086 Getting The Word Out

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to each them.

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