Mon.May 13, 2019

A content-first approach to product onboarding

Inside Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.

Are idea portals a bad idea?

Obo

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong?

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”. .

What Monzo Learned From Scaling its Lending Team

Mind the Product

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Reinvent Yourself. Your Company’s Future Depends on It

ProductCraft

Although only in his mid-30s, Sam Barnett has been lots of different people. He’s been the hotshot CEO of a London ad tech startup and a “reluctant” chief product officer at a global enterprise. He’s ping-ponged between urbane poseur and aspiring surfer. He’s thrived when bootstrapped yet struggled under the weight of millions in outside. Read more » The post Reinvent Yourself. Your Company’s Future Depends on It appeared first on ProductCraft by Pendo.

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Who Comes to Business of Software Conference USA?

Business of Software Conference

Who Comes to Business of Software Conference USA? If you are curious about who comes to Business of Software Conference USA, be curious no more.

IoT failures and the trust in technology

CONTACT Software

At the beginning of April this year I was at the building IoT in Cologne. At the conference, which was organized by heise developer, iX and d.punkt publishing house, everything revolved around applications for the Internet of Things (IoT) and Industry 4.0 in lectures and an exhibition.

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval

Product Innovation Educators

Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with product managers.

So You Think You’re Ready to Hire a Marketer? Read This First.

First Round Review

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role. Continue reading at First Round Review »

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Barnes & Noble Product Managers Rediscover Books

The Accidental Product Manager

The Barnes & Noble product managers realize that they have lost their way Image Credit: Mike Kalasnik. Quick question for you: when was the last time that you were in a Barnes & Noble bookstore ? When I tried to answer this question, I had to think about it for awhile.

Books 21

Dear Strategy: 086 Getting The Word Out

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to each them.

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