Intercom, Inc.

MAY 13, 2019

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals. That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think.

User Testing 171

User Testing Customer Experience Research Software Product Research 171

Obo

MAY 13, 2019

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong? If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track.

Roadmap 40

Roadmap User Testing Product Research Market Research 40

Dear Strategy

MAY 13, 2019

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?”. . For regular followers of this blog (and podcast), you know that we’re just coming off a 5-part series that was 100% dedicated to understanding the target market for your product or business. (See Episode 81 to view the first of those five posts).

Strategy 40

Strategy User Friction Weak Development Team Advertising 40

Mind the Product

MAY 13, 2019

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue. We’re currently profitable on a per user basis, but not overall as a company, and so we need to grow both the number of users and the amount of money we earn per user to cover our ongoing fixed costs.

Research Software 168

Research Software Feedback Software User Testing Customer Experience 168

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

First Round Review

MAY 13, 2019

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.

Marketing 95

Marketing Startups 95

ProductCraft

MAY 13, 2019

Although only in his mid-30s, Sam Barnett has been lots of different people. He’s been the hotshot CEO of a London ad tech startup and a “reluctant” chief product officer at a global enterprise. He’s ping-ponged between urbane poseur and aspiring surfer. He’s thrived when bootstrapped yet struggled under the weight of millions in outside. Read more » The post Reinvent Yourself.

Startups 75

Startups Enterprise Leadership 75

The Product Coalition

MAY 13, 2019

Creating ‘Mortgage Customers for life’?—?Using the ‘Hook Framework’ So here we have John Doe, who has taken a housing loan from us. We have on boarded and are servicing his loan for the last 8 years. Unfortunately John had an immediate financial need. His son needs to start college, he doesn’t have a college fund and instead of coming to us, he found another lender to meet his immediate need.

Framework 60

Framework Customer Feedback User Testing Data Visualization 60

CONTACT Software

MAY 13, 2019

At the beginning of April this year I attended the building IoT in Cologne. At the conference, which was organized by heise developer, iX and d.punkt publishing house, everything revolved around applications for the Internet of Things (IoT) and Industry 4.0 in lectures and an exhibition. Together with my colleague Yang Zhong, I presented modern user experience concepts (UX) for IoT solutions in a lecture.

Technology 40

Technology Data Visualization Wireless Customer Experience 40

Business of Software Conference

MAY 13, 2019

Who Comes to Business of Software Conference USA? If you are curious about who comes to Business of Software Conference USA, be curious no more. We’re as bored as you probably are about signing up for an event then getting endless marketing emails from companies associated with an event that we didn’t ask for or want. In this age of growth hacking and list building, conferences are rich pickings for unscrupulous operators who use attendee lists to build marketing lists for themselves

Events 40

Events Marketing 40

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

CONTACT Software

MAY 13, 2019

At the beginning of April this year I was at the building IoT in Cologne. At the conference, which was organized by heise developer, iX and d.punkt publishing house, everything revolved around applications for the Internet of Things (IoT) and Industry 4.0 in lectures and an exhibition. Together with my colleague Yang Zhong, I was able to present modern user experience concepts (UX) for IoT solutions in a lecture.

Technology 40

Technology Data Visualization Wireless Customer Experience 40

The Accidental Product Manager

MAY 13, 2019

The Barnes & Noble product managers realize that they have lost their way Image Credit: Mike Kalasnik. Quick question for you: when was the last time that you were in a Barnes & Noble bookstore ? When I tried to answer this question, I had to think about it for awhile. I think that the last time I actually entered one of their stores was around Christmas when I had whittled my list down to the last few people who are always hard to shop for.

Books 22

Books Product Management Product Manager Management 22

Dear Strategy

MAY 13, 2019

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to each them. What should I do?”. Read The Full Blog Post. The post Dear Strategy: 086 Getting The Word Out appeared first on Dear Strategy.

Strategy 8

Strategy Blog Marketing 8