Mind the Product

MAY 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky [.] Read more » The post Setting up research ops for customer discovery appeared first on Mind the Product.

Product Research 118

Product Research User Testing Customer Experience Testing 118

Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

Ken Norton

MAY 13, 2021

The classic essay that defined the product manager role -. What is product management? What does a product manager do? What makes a great product manager, and how do you become one? Updated in 2021, this is the classic essay by Ken Norton that defined the role of product management and launched thousands of PM careers. It’s been a while.

Product Management 116

Product Management Product Manager Management Management 116

dscout People Nerds

MAY 13, 2021

There is no “right” path for becoming a user researcher. We walk through tips for accumulating the skills you need to get started in UX with a flexible budget and schedule.

User Testing 108

User Testing UX 108

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Data Visualization

ProductBoard

MAY 13, 2021

Company founders tend to be charismatic people. They need to convince investors to fund their venture when it’s nothing more than a sketch on a napkin and early employees to join a team that may only be a handful of people in a garage. If you’ve ever listened to a founder describe their vision for their company, it’s easy to think, “Wow, this person has a unique insight and what they want to build.

Customer Feedback 85

Customer Feedback Vision Product Management Product Manager 85

Johanna Rothman

MAY 13, 2021

What do you appreciate about your office culture? Maybe someone circulates get-well or congratulations cards. Someone might bring cookies to work or arrange birthday celebrations. I know of people who arrange retirement/transition lunches. All these actions are nice things. They even have a name: “niceties.” Nice people perform these services for the rest of the workgroup or team.

Leadership 80

Leadership Consulting Naming Events 80

ProductCraft

MAY 13, 2021

This week on Product Love, I sat down with Mike McDerment, co-founder and executive of Freshbooks. Freshbook is an invoice and accounting software. Before Mike founded Freshbooks, he worked at his own design firm. Mike and I talked about a lot of fun things, like what to look for in your CPO hire, or how. Read more » The post Product Love Podcast: Mike McDerment, co-founder & executive of Freshbooks appeared first on ProductCraft by Pendo.

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Ken Norton

MAY 13, 2021

The McElroy Brand Management Memo is ninety years old -. Neil McElroy On May 13, 1931, an up-and-coming 26-year-old Procter & Gamble employee named Neil H. McElroy issued his famous “Brand Men”1 memo [pdf]. McElroy had an ulterior motive: he wanted approval to hire more people (don’t we all). So the three-page letter was effectively a request for more headcount.

Product Management 52

Product Management Product Manager Branding Management 52

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. If you’re interested in learning more about how product intelligence can transform your product business, you’re in for a treat.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

Gainsight

MAY 13, 2021

If one thing is abundantly clear, Customer Success has grown tremendously, both as a function and an industry, in recent years. According to the newly published “2021 Market Guide for Customer Success Management Platforms,” Gartner has seen a “steady growth” over the past five years in the number of inquiries they’ve received on the topic. For years, Gartner has aided businesses with data and information referenced from experts and unbiased sources in various industries.

Reporting Tools 52

Reporting Tools Research Software User Testing Customer Experience 52

The Review by First Round

MAY 13, 2021

Today’s episode is with Rick Song, the co-founder and CEO of Persona, a platform that enables companies to create the ideal identity verification experience for their customers. Before founding Persona in 2018, Rick was an engineer at Square for 5 years, and an early team member at Square Capital. Rick is at an exciting inflection point in his journey of building from zero to one — just last week, Persona shared that they’ve raised a $50 million Series B round.

User Testing 40

User Testing Customer Feedback Framework Engineering 40