Choosing the Right Customer for Your Products
The Product Guy
MAY 13, 2018
Many product teams make the mistake of trying to serve too many different customer segments particularly early on in the product’s existence. As a result, they struggle to deliver on the features and functionality to keep all customers happy. In this talk, we explore why successful product managers need to clearly define what target customers their products will serve and how they can lead their teams to stay focused on meeting the needs of these customers.
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