Mon.Oct 07, 2019

Product Roadmap Prioritisation

Roman Pichler

Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? How will it create value for the business?

The Power of Experience Mapping by Gerard Dolan

Mind the Product

Gerard Dolan is a Customer/User Experience and Product Design Consultant. In this Toronto ProductTank talk he illustrates the power of experience mapping, answers the questions of what it is, why we do it and the value of doing it by exploring: The types of experience maps. The experience mapping process. Watch the video to see Gerard’s talk in full. Or read on for an overview of his key points. Types of Experience Maps.

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Product Positioning Tip 5 of 7: Include Emotion

Proficientz

Take a minute and go read a few of your product web pages or a piece of product literature. They’re well-worded, proper and grammatically correct, which also means they probably lack emotion. In this day and age where buying decisions are 50-80% made (depending on the study) before prospects ever engage, establishing an immediate emotional connection is a must. The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset.

Start a Meeting From Questions

The Product Coalition

Why it is so difficult to organize a good meeting? Continue reading on ProductCoalition.com ». management meetings teamwork business leadership

Facebook Causes Continue to Show Little Promise as Fundraising Tools

5 Reasons Consumption-Based Customer Success Is Different

Gainsight

Every meeting I have with leaders about customer success starts pretty much the same: “Nick, before we get started, I want to let you know that our business is a little different from most typical companies.”. The myth of the unique business model. Maybe you’ve heard this from your clients and partners as well. And it makes sense—you have the closest view of your company to see all the intricacies and idiosyncrasies. Every snowflake looks the same until you get really, really close.

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TEI 250: High velocity innovation – with Katherine Radeka

Product Innovation Educators

Combine learning and doing to create better products more quickly. Every company is wanting faster innovation, yet they often have systems that actually slow and limit innovation. The framework and systems needed are a topic of a new book written by our guest, Katherine Radeka, and titled High Velocity Innovation: How to Get Your Best Ideas to Market Faster.

How to Visualize Your Business Through a Service Blueprint in 5 Easy Steps

The Product Coalition

The Service Blueprint is a key component of Bain Public’s product management process. We use it to help understand the context products operate within. The best way to create a great overarching product strategy is to grow and evolve this document. It helps capture a product’s unique activities or the complex combination of actions. It enables companies we work with to deliver on the customer value proposition. A Service Blueprint is a compelling document that invites engagement by others.

Product Design Case Study: Design a Smart Fridge

PMLesson's Ace the PM Interview

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. Question : Design a Smart Fridge. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Sholanki’s answers are in regular font, interviewer’s responses in bold, and the editor’s notes in italics ).

How to Be An Inclusive Leader With Jennifer Brown – Masters of Product Management

Sequent Learning

How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown. Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Product-Led Growth and the Age of the End User

ProductCraft

The team at OpenView Ventures knows quite a bit about product-led growth. In fact, they originally coined the term back in 2016. At last month’s Pendomonium event, Blake Barlett, one of the partners at OpenView, took the stage to discuss this topic and how companies can embrace the PLG mindset. He delivered his talk to. Read more » The post Product-Led Growth and the Age of the End User appeared first on ProductCraft by Pendo.

Three Ways to Manage “Extra” Work in an Iteration

Johanna Rothman

Many of my clients use an iteration-based agile approach. And, they have these problems: They “push” too much into an iteration. They use velocity, not cycle time to estimate. They rarely finish everything before the iteration ends. They have to manage extra work—work they had not estimated—in the form of an emergency or production support. The business people (I'll use the PO as the representative) want to take advantage of some change in the market.

Agile 48

The Balance Between Conversion and Innovation

The Product Coalition

What I’ve started to see over time is that two key focus areas for a company are conversion and innovation. If you are looking at the growth curve of a company, the big jumps tend to represent moments of innovation. Then, as there’s incremental growth after that step, that’s usually accomplished through conversion optimization of the new innovation. Those represent different parts of the life cycle of a company.

UX 65

How Indian Product Managers Do Battle With Retail Goliaths

The Accidental Product Manager

In India, mom-and-pop stores are slaying the big chains Image Credit: Chris Piascik. Retail giants Amazon and Walmart really, really want to start selling a great deal in India. In fact, they are willing to spend billions to set up shop there. However, their success is not guaranteed. It turns out that they are going to be battling the countless number of mom-and-pop stores that are already there and these stores are not going away any time soon. How is this battle going to sort itself out?

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

How to Apply a Product Led Approach to Internal Products

The Product Coalition

A product-led approach has traditionally been the domain of externally facing, revenue generating parts of a business but more and more the practice of product is being applied to internally facing solutions and the employee experience. Companies like Google, Airbnb, Facebook and others pioneered the product-led approach in order to achieve their revenue and growth goals through balancing customer needs, business needs and technology.

Mobile Marketing: Advantages and Disadvantages

UXCam Bluespace

Mobile Marketing can increase your app installations significantly. However, a lot of thought and experience needs to be put behind a mobile marketing campaign to find the best approach. Insights Marketing

5 basic mistakes product managers make (and have nothing to do with products)

The Product Coalition

Product management is all about dealing with decisions, priorities, trade-offs, and compromises , and yet, I’ve seen product people who focus so much on their product, that they often forget how to work with people. Call it soft skills, intercommunication skills, it doesn’t matter. It’s the kind of things you need be aware of and work on, in order to become a good manager.

Agile 65

How to Engineer Culture

Amplitude

Company culture is incredibly hard, yet also incredibly important. In the words of Airbnb CEO Brian Chesky , “[all other problems] will come and go. But culture is forever.”. I spend a lot of time thinking about our culture at Amplitude. We live by our cultural values (humility, ownership, and growth mindset) and invest in people over everything else. How do we keep our culture and values top of mind as we’re rapidly growing?

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Some random thoughts about being a Product Manager:

The Product Coalition

Some random thoughts about being a Product Manager: 1. Be cynical: Things will go wrong, if not in the present, it will certainly in the future. Fret not, aren’t you there to fix it. Be flexible: Prioritize your priorities. Everything changes; so does your priorities. You are what your company is: Your capability to shine as a PM will depend on the team that you work with. It is like a heist, definitely not a one man job. Assumption is the mother of screwups. Don’t assume?—?find find it out.

Announcing First Round Essentials — After Publishing 180+ Articles on Management, We're Releasing Our First Book

First Round Review

Today we're releasing our first-ever book, rounding up the best management advice we've shared over the years. Continue reading at First Round Review »

How to Visualize Your Business Through a Service Blueprint in 5 Easy Steps

Bain Public

The Service Blueprint is a key component of Bain Public's product management process. We use it to help understand the context products operate within. The best way to create a great overarching product strategy is to grow and evolve this document. It helps capture a product's unique activities or the complex combination of actions. It enables companies we work with to deliver on the customer value proposition. "A A Service Blueprint is a compelling document that invites engagement by others.".

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

Customer success has taken the business world by storm, and not just in tech and SaaS. CSM is one of the fastest growing jobs worldwide across industries and geographies. Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. As a company, Gainsight’s success has been firmly pegged to the success of the customer success movement.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!