Thu.May 16, 2019

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9 Reasons Your Personas Fail (and What to Do to Make Them Stick)

dscout People Nerds

Too reductive, or needlessly complicated. Slow to adapt to user needs, or adjusted too fast to be adopted. Personas have become a loaded term. We distilled some of the noise. .

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What is Testimonial Driven Development?

Mind the Product

Testimonial: /?test??m??ni?l/ a formal written statement about the qualities of a product or service. Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. The products they develop will eventually solve some problems and make people’s lives easier, and there is nothing wrong with this approach.

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The Three Stages of Product Management Maturity

Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

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Adversarial Product Management

The Product Guy

To make something great it needs to be forged through adversarial means. During this talk, you will understand what adversarial models are for yourself, your teams, and your products. We will touch on the various places that adversarial models are used in today’s world and how adversarial models (with compassion) creates great products. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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A behind-the-scenes look at building Product Tours

Intercom, Inc.

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. So I hosted our Director of Product Management Brian Donohue and Senior Product Manager Patrick Andrews on the podcast today to get the behind-the-scenes look at how this product came to life.

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Why we ditched two-week sprints for a better product development process

Miro

Why we ditched two-week sprints for a better product development processRob McMackinLead Product Designer at SliteTwo-week sprints are ubiquitous at tech companies, with the assumption that they help teams ship products faster and better. Rob McMackin, Lead Product Designer at Slite, explains why his team moved away from this model, and provides a description of […].

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Seat Reclining on Airplanes is OK, Research Shows

UserInterviews

We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin.

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Most Popular Websites in Japan 2018

freshtrax

Nielsen announced the most popular websites and mobile apps in Japan on December 25, 2018. Its report, “ Tops of 2018: Digital in Japan “, includes the data from Nielsen Digital Content Ratings and Nielsen Mobile NetView. Overview: Yahoo! Japan is ranked number one followed by Google overall in the top web services category. Both services cover 54% of the total population.

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The Solution to Use After Appsee’s Acquisition

UXCam Bluespace

If you are looking for an alternative for Appsee, or just for a powerful mobile analytics tool, you should start a free trial for UXCam.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Strategy Behind More Agile Budgeting, Part 2

Johanna Rothman

I suggested ways to think about more agile budgeting in part 1. I didn't tell you why. How do you budget your own money and time? If you're like me, you have a plan for the year. I evaluate the plan—my products, services, and clients—on a regular basis. I always evaluate monthly. Sometimes, I evaluate more often. That's because I manage my company in a similar way as your managers manage your organization.

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What We’re Doing To Improve Inclusiveness and Diversity at Pulse 2019

Gainsight

I want to talk about “virtue signaling.” In case you haven’t heard that term, it’s generally meant as a criticism of public displays of morality for self-flattering or self-aggrandizing motives. Some might call it “conspicuous wokeness,” and usually they’re talking about businesses and brands when they do. It’s tough, because I totally understand the impulse behind that criticism.

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How to Scale Customer Success

TSIA

Over the last year, TSIA research has seen an incredible uptick in member questions about how to scale customer success. This question can refer to either their Customer Success organization or overall strategy in helping their customers achieve their desired outcomes with their technology offers. Whether you’re new to the concept of customer success or already have an established function in place, it’s important to consider how your customer success strategy will scale.

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What does it take for an experienced Product Manager to move up to the next level?

The Product Leadership Blog

You’re definitely past ‘junior’. You’ve been a PM for a few years now and you have it under control. But what’s next? How do you move to the next level, both in terms of career and contribution to your current role and company? If you really are good, dedicated and passionate about product management, chances are you’ve read quite a few articles on how to become a better PM - why you should learn this method or master that tactic.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Seat Reclining on Airplanes is OK, Research Shows

UserInterviews

We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin.

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Seat Reclining on Airplanes is OK, Research Shows

UserInterviews

We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin.

40