Thu.May 16, 2019

9 Reasons Your Personas Fail (and What to Do to Make Them Stick)

dscout People Nerds

Too reductive, or needlessly complicated. Slow to adapt to user needs, or adjusted too fast to be adopted. Personas have become a loaded term. We distilled some of the noise.

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What is Testimonial Driven Development?

Mind the Product

Testimonial: /?test??m??ni?l/ test??m??ni?l/ l/ a formal written statement about the qualities of a product or service. Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value.

The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

7 Takeaways from ProductCraft 2019

ProductPlan

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

Strategy Behind More Agile Budgeting, Part 2

Johanna Rothman

I suggested ways to think about more agile budgeting in part 1. I didn't tell you why. How do you budget your own money and time? If you're like me, you have a plan for the year. I evaluate the plan—my products, services, and clients—on a regular basis. I always evaluate monthly.

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More Trending

A behind-the-scenes look at building Product Tours

Inside Intercom

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges.

Seat Reclining on Airplanes is OK, Research Shows

UserInterviews

We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin

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Why we ditched two-week sprints for a better product development process

RealtimeBoard

Why we ditched two-week sprints for a better product development processRob McMackinLead Product Designer at SliteTwo-week sprints are ubiquitous at tech companies, with the assumption that they help teams ship products faster and better. Rob McMackin, Lead Product Designer at Slite, explains why his team moved away from this model, and provides a description of […].

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What We’re Doing To Improve Inclusiveness and Diversity at Pulse 2019

Gainsight

I want to talk about “virtue signaling.” ” In case you haven’t heard that term, it’s generally meant as a criticism of public displays of morality for self-flattering or self-aggrandizing motives. Some might call it “conspicuous wokeness,” and usually they’re talking about businesses and brands when they do. It’s tough, because I totally understand the impulse behind that criticism.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What does it take for an experienced Product Manager to move up to the next level?

The Product Leadership Blog

You’re definitely past ‘junior’. You’ve been a PM for a few years now and you have it under control. But what’s next? How do you move to the next level, both in terms of career and contribution to your current role and company? If you really are good, dedicated and passionate about product management, chances are you’ve read quite a few articles on how to become a better PM - why you should learn this method or master that tactic.

Seat Reclining on Airplanes is OK, Research Shows

UserInterviews

We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin

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