Fri.Aug 18, 2017

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. The account reps were not hitting quota on new logos. The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects.

Demo 191
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The Only Product Metric that Matters by Josh Elman

Mind the Product

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Are the metrics good enough to raise money, or good enough to keep working on a feature or product, or good enough to believe the product will grow into something much bigger someday?

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article thumbnail

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. The account reps were not hitting quota on new logos. The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects.

Demo 150
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[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

Revulytics

With all the news about the upcoming total eclipse , we thought it would be fun to shed some light on a related topic: the free trial black hole. Software marketers have powerful tools to drive prospects to their websites and download a free trial of their software. Unfortunately for many of them, visibility into what happens after the download is eclipsed, and they have no idea how those free trial users engage with their application.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

article thumbnail

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. The account reps were not hitting quota on new logos. The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects.

Demo 150
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Announcing Create Your Successful Agile Project

Johanna Rothman

I have a new book in beta, Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver. (The in beta part means that it is in copyediting, and then onto layout and print. It’s a process.). I’m so excited about this book. My three most recent Pragmatic Manager newsletters were about jelled teams: The Case For Stable Teams, Part 1.

Agile 41