A Better Approach To Demoing Can Turn Sales Around
The Secret PM Handbook
AUGUST 18, 2017
A Sales Demo Challenge. At one of my previous companies our new logo sales – that is, new customers – were tanking. The account reps were not hitting quota on new logos. The sales engineers felt this was due to a large degree to our “story” on agile. Our product was not as strong as some of our competitors for managing agile projects.
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